Grocery Capabilities

By focusing on activities that drive the success of our retail grocers, KeHE has become the largest specialty food distributor in the US. We are passionate about:

  • Product expertise across all categories
  • New-product trend tracking and rapid speed-to-shelf
  • Fact-based assortment management at the chain, store-cluster, and individual store level
  • Efficient buying shows and other buying events
  • Exclusive brands
  • High fill rates and in-store service levels

Our category management team travels around the world to source new items that address the latest socially-driven or ingredient-driven consumer shopping needs. We carry the latest, “hottest” and best offerings in the specialty and natural product arena –  be it GMO free, gluten free,  low-sodium, BPA free, fair trade, vegan, raw, probiotic, or any other of a host of  niche products that our retailers need.

KeHE’s Smart Assortment team works with retailers to make certain that  the store-level product assortment in each set is optimal based on the SPINS, Nielsen, Spectra and other data relevant to that store’s trade area.

We connect our vendor partners and our retail grocers  through our Holiday Show (held at Chicago’s McCormick place each June), Summer Selling Show in January, our quarterly carousels, and other selling events that showcase new and seasonal products and promotions.

KeHE’s vast product assortment includes Sage Valley, Bonavita, and other brands available only to KeHE retail customers.  These premium quality lines help our retailers differentiate themselves within their market place.

Our warehouse and supply chain teams consistently achieve the highest fill rate and in-store service ratings in the industry; and, with our 12 North American warehouses (9 US; 3 Canada), we prefer to  integrate seamlessly with our retailer customers’ own supply chain network. 




(Naperville, IL) November 13, 2015


KeHE Distributors, a national leader in the distribution of natural & organic, specialty and fresh products, has been recognized for two awards from the Trade Show News Network (TSNN). KeHE’s Holiday & Product Innovation Show was named to TNSS’ list of, “2015 Top 25 Fastest Growing Trade Shows in Attendance” and its list of, “2015 Fastest Growing For-Profit Show in Attendance”. The show was chosen based on year-over-year attendance growth between 2012 and 2014. This is the first time KeHE has received these two awards.

 For more information, Click Here.

Employee Owned

Our Employee Stock Ownership Plan (ESOP) engages and motivates our employees to continue to build the organization while providing an opportunity to share in the profitability and growth of KeHE.

Tree of Life - A KeHE Company
Looking for 
Tree of Life Canada?

Tree of Life Canada- A KeHE Company

Small Order Size?


Copyright (c) 2016 KeHE