By focusing on activities that drive the success of our retail grocers, KeHE has become the largest specialty food distributor in the US. We are passionate about:
- Product expertise across all categories
- New-product trend tracking and rapid speed-to-shelf
- Fact-based assortment management at the chain, store-cluster, and individual store level
- Efficient buying shows and other buying events
- Exclusive brands
- High fill rates and in-store service levels
Our category management team travels around the world to source new items that address the latest socially-driven or ingredient-driven consumer shopping needs. We carry the latest, “hottest” and best offerings in the specialty and natural product arena – be it GMO free, gluten free, low-sodium, BPA free, fair trade, vegan, raw, probiotic, or any other of a host of niche products that our retailers need.
KeHE’s Smart Assortment team works with retailers to make certain that the store-level product assortment in each set is optimal based on the SPINS, Nielsen, Spectra and other data relevant to that store’s trade area.
We connect our vendor partners and our retail grocers through our Holiday Show (held at Chicago’s McCormick place each June), Summer Selling Show in January, our quarterly carousels, and other selling events that showcase new and seasonal products and promotions.
KeHE’s vast product assortment includes Sage Valley and other brands available only to KeHE retail customers. These premium quality lines help our retailers differentiate themselves within their market place.
Our warehouse and supply chain teams consistently achieve the highest fill rate and in-store service ratings in the industry; and, with our 12 North American warehouses (9 US; 3 Canada), we prefer to integrate seamlessly with our retailer customers’ own supply chain network.