Natural Food Store Capabilities

KeHE Distributors is dedicated to the success of the Natural Food Retailer. Through our KeHE Natural Sales division, KeHE provides the full range of products and services designed to help natural food retailers succeed. We offer innovative programs, exclusive services, and beneficial tools that help our natural retail partners grow and improve their businesses. We support our retailer partners with such exclusive and innovative programs as:

  • EasyTree Ordering Scanners – which helps to save time on ordering, minimizes ordering errors and print shelf labels.
  • KeHE Natural Sales Portal Services – where registered retailers have access to an extensive online catalog with photos and ingredient information, store and date specific pricing and the ability to place orders and access to the KeHE Natural Sales Knowledge Educational Center
  • Custom Marketing Program – where registered retailers can print custom in-store POS materials as well as custom and store-specific flyer programs

KeHE Natural Sales distributes 38,400 SKU’s that meet natural food store standards including many in key areas of differentiation such as:

  • Gluten Free and other Allergen Free products
  • Non-GMO Verified products
  • Artisan and Imported cheeses
  • Clean Specialty and Ethnic foods

We care deeply about the quality and value pricing of the products we offer. Like the Tree of Life and Sunshine Acres brands, both of which are sold exclusively to natural food stores.

We host major events that connect our vendor partners and our Natural Food Retailers like our annual Customer Appreciation Weekends held regionally, and at the national level, at our Holiday Show (held at Chicago’s McCormick place each June), and our Summer Selling Show held in January. These and other more targeted selling events showcase new and seasonal products and promotions.

Formerly known as Tree of Life, KeHE Natural Sales has been a leading member of the natural and organic products community since 1972. Since the beginning, Tree of Life’s business model was based on a simple principle – that the success of our company was only possible through contributing to the success of our retail customers. KeHE Natural Sales will continue to uphold this principle. And as the natural food sales division of KeHE Distributors, KeHE Natural Sales is able to offer new resources that can provide our natural food store customers with an even greater range of the products and services that support the success of their businesses.

Exclusive KeHE Brands


ANAHEIM, Calif. (March 14, 2016) — KeHE Distributors LLC (KeHE) announced its status as a Certified B Corporation (B Corp) at Natural Products Expo West 2016, the world’s largest natural and organic products tradeshow with nearly 100 B Corps exhibiting and 70,000 people in attendance.

 For more information, click here.

2016 Holiday & Product Innovation Show
 (Click picture for more details)
June 13-14, 2016 Indianapolis, IN

2016 Natural Fall Show

 (Click picture for more details)
Sept. 7-8, 2016 Anaheim, CA
Exhibitors - Click here to complete the online application

Employee Owned

Our Employee Stock Ownership Plan (ESOP) engages and motivates our employees to continue to build the organization while providing an opportunity to share in the profitability and growth of KeHE.

Natural Products Expo EastNatural Products Expo West

Natural Products Association

Southeast Natural Products Association

NON GMO Projec

Tree of Life - A KeHE Company
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Tree of Life Canada- A KeHE Company

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