Getting Started with KeHE

New vendors and new products are the life blood of the specialty and natural food industries. Here’s our on-boarding process in a nutshell:      

  1. Click on the email address of the relevant Category Management key contact listed below to show your product (typically we ask you to send samples and sell sheets prior to scheduling an in-office meeting).
  2. Complete the online questionnaire that pops up and then email it to the appropriate Category Management key contact.
  3. Work with the category manager to complete KeHE's Go-to-Market Roadmap so we can target best-fit retailers and communicate your promotional plan with them.


Here are key contacts for new suppliers:

Terry Rafferty, Director of Specialty & Gourmet,
Tom O'Brien, Sr. Director - Perimeter Assortment
Beata Pabian, Director, Natural & Organic

OAK Resource Center

The OAK Resource Center is our portal through which vendors manage their product assortment and track their item performance, online, throughout the KeHE system.

         Assortment Management          Performance Management
  • Item Set-Up and Management
  • Promotion Set-Up
  • Price Change Processing
  • “Point and Click” Standard Reports
  • Customizable Reports
  • In-bound and out-bound shipping metrics

Monthly Sales

Top 10

Sales by
State Map

Fill Rate

Fill Rate

Stock Status



2014 Holiday & Product Innovation Show

(Click picture for more details)

June 8-9, 2014 Chicago, IL

Now Accepting Vendor Applications By Clicking Here!

Retail Customers - Click Here to Register to Attend!

2014 Customer Appreciation Weekends

(Click picture for more details)

Southeast & Southwest
August 23-24, 2014 New Orleans, LA

Midwest & Northeast
September 6-7, 2014 Indianapolis, IN

one company,
one mission,
one million meals.
KeHE Cares

Employee Owned

Our Employee Stock Ownership Plan (ESOP) engages and motivates our employees to continue to build the organization while providing an opportunity to share in the profitability and growth of KeHE.

Tree of Life - A KeHE Company
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Tree of Life Canada?

Tree of Life Canada- A KeHE Company

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Copyright (c) 2014 KeHE