New vendors and new products are the life blood of the specialty and natural food industries. Here’s our on-boarding process in a nutshell:
- Click on the email address of the relevant Category Management key contact listed below to show your product (typically we ask you to send samples and sell sheets prior to scheduling an in-office meeting).
- Complete our online questionnaire that pops up when you click on the Category Management key contact's email address and send.
- Work with the category manager to complete KeHE's Go-to-Market Roadmap so we can target best-fit retailers and communicate your promotional plan with them.
Here are key contacts for new suppliers:
Laura McCord, Directory of Specialty & Gourmet, laura.mccord@kehe.com
Arn Grashoff, Sr. Director - Fresh Products arn.grashoff@kehe.com
Scott Silverman, Executive Director of Natural & Organic scott.silverman@kehe.com
OAK Resource Center
The OAK Resource Center is our portal through which vendors manage their product assortment and track their item performance, online, throughout the KeHE/TOL system.
| Assortment Management |
Performance Management |
- Item Set-Up and Management
- Promotion Set-Up
- Price Change Processing
|
- “Point and Click” Standard Reports
- Customizable Reports
- In-bound and out-bound shipping metrics
|

Monthly Sales
Trend |

Top 10
Products |

Sales by
State Map |

KeHE/TOL
Fill Rate |

Supplier
Fill Rate |

Inventory
Stock Status |