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Meet us in Austin, Texas for an action-packed 2 days. Come prepared to immerse yourself in the latest tastes and trends in specialty, natural & organic, and fresh foods at the first annual national KeHE Natural Show!

We are bringing together an exclusive group of industry leaders, innovative food brands, and retailers looking for the next new thing. This show will have all the benefits of our previous regional natural shows, paired together with the excitement and power of a national KeHE show.

Don’t miss out.

Where:
Austin Convention Center
500 E. Cesar Chavez St.
Austin, TX 78701

When:
Wednesday, October 4 – Thursday, October 5, 2017

Schedule of Events

Tuesday, October 3, 2017
8:00 a.m. – 5:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
8:00 a.m. – 5:00 p.m. Exhibitor Set Up Exhibit Hall 1 – 3
Wednesday, October 4, 2017
8:00 a.m. – 11:00 a.m. Exhibitor Set Up Exhibit Hall 1 – 3
8:00 a.m. – 7:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
8:00 a.m. – 8:00 p.m. Luggage Storage TBD
12:00 p.m. – 7:00 p.m. Exhibit Hall Open Exhibit Hall 1 – 3
5:30 p.m. – 7:00 p.m. Exhibit Hall Happy Hour Exhibit Hall 1 – 3
Thursday, October 5, 2017
7:00 a.m. – 8:00 p.m. Luggage Storage TBD
7:00 a.m. – 5:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
7:00 a.m. – 8:30 a.m. Breakfast Ballroom A Foyer
8:30 a.m. – 9:45 a.m. KeHE Update from Brandon Barnholt and Keynote Address from Laurie Demeritt Ballroom A
9:45 a.m. – 5:00 p.m. Exhibit Hall Open Exhibit Hall 1 – 3
5:00 p.m. – 8:00 p.m. Exhibits Tear Down Exhibit Hall 1 – 3
5:00 p.m. – 7:00 p.m. After Show Party Palm Park Event Center, Fairmont

*This schedule is subject to change. All space is at the Austin Convention Center unless otherwise noted.*

Not a current KeHE Retailer? Get started.

Sponsorship Opportunities

Be the brand that satisfies hungry retailers after a long day at the Natural Show. With a meal sponsorship, your brand can appear on the plates of all 1,000 Natural Show guests, positioning your product as more than a sample – it’s breakfast.

What You Get:
  • Your product incorporated into one of KeHE’s Meal Functions
  • Signage at the event

Be the brand that KeHE Show visitors crave by sponsoring a snack station, placed in high-impact areas throughout the exhibit hall—high-impact placement for attendees as they enter and exit the show.

What You Get:
  • Prominent signage at a snack station
  • Additional visibility through promotion on signs throughout the show
  • Sponsor designation on badges

Put your best foot forward where KeHE Show goers put theirs. With your company logo on an aisle carpet decal, each visitor will see your name and logo as they enter your aisle in the exhibit hall, making your brand’s first impression a strong one.

What You Get:
  • Your company booth number or design of your choice placed at the entrance to your booth’s aisle
  • Identity in all show publications
  • Sponsor designation on badges

Reach coveted retailers in their most visited space: their inboxes. When you purchase this sponsorship, you’ll get to create one e-blast featuring the content of your choice to strategically communicate the message you want your potential retailers to hear. You create the content and KeHE will send it to over 600 retailers.

What You Get:
  • One e-blast sent to KeHE’s registered retailers and employees for the Natural Show

CareTradeTM partners can build your brand’s impression from the ground up. With your logo or creative on a branded floor graphic, your brand will literally lead the path for KeHE Show goers to discover your product. Put your products at the center of the action with this opportunity using high-quality graphics, durable materials that won’t budge through foot traffic, and high impact placement.

What You Get:
  • Your choice of logo or creative on 12” vinyl footprints leading to your booth
  • Sponsor designation on badges

See your brand’s name flying high. Sit atop the KeHE show by hoisting your logo or creative on attentiondemanding branded banners throughout the arena. High above the event’s hustle and bustle, your banner has the power to leave a lasting impression with each and every attendee – all while spreading the word about your latest products

What You Get:
  • Your choice of logo or creative for your prominently placed banner
  • Sponsor designation on badges

Stay close to retailers’ hearts by sponsoring a KeHE Show lanyard. Distributed to all attendees, each lanyard will include your company logo next to KeHE’s.

What You Get:
  • Lanyards given to all attendees branded with your company
  • Identity in all show publications
  • Sponsor designation on badges

Don’t just meet new retailers at the KeHE Show– travel with them. By sponsoring conference bags, show goers can sling your brand over their shoulders and take you with them on whatever journeys they embark on—long after the show ends.

What You Get:
  • Bags adorned with your logo given to every retailer at registration
  • Identity in all show publications
  • Sponsor designation on badges

Greet attendees before they even make it to the show by sponsoring hotel key cards—the one item KeHE show goers are guaranteed to never leave their room without. Gain retailers’ undivided attention with this sponsorship from morning till night.

What You Get:
  • Your custom design on all hotel key cards at the Hilton and the Fairmont, where all retailers and KeHE employees will stay
  • Identity in all show publications
  • Sponsor designation on badges

All eyes are on the Natural Show keynote speaker, Laurie Demeritt, CEO The Hartman Group, and when your company sponsors the presentation, all eyes will be on you, too. Laurie drives the vision, strategy and operations for The Hartman Group, a consultancy focused on identifying demand-side trends in the food and beverage industry. Laurie oversees client projects focused on issues of portfolio management, brand renovation, consumer insights and innovation. A nationally recognized authority on consumer behavior and culture, Laurie received her MBA from the University of Washington and her BA from Cornell University.

What You Get:
  • Your collateral you provide placed at each seat
  • Featured in pre-show communications as Keynote Speaker Sponsor
  • On Stage thank you from speaker
  • Company recognition during walk in walk out slides

KeHE is proud to be a Certified B Corp and we’re sure that you are too. New to the Natural Show, we’ve created a special program to draw attention to our fellow B Corps at a discounted price.

What You Get:
  • 1 Shelf in the dedicated B Corp display case (a $400 value)
  • A carpet decal with the B Corp logo displayed prominently in front of your booth. (a $2,000 value)

Show off your brand’s versatility and drive traffic to your booth by crafting a specialty cocktail or snack for everyone to sample while they celebrate the end of a successful first day.

What You Get:
  • Specialty cocktail or snack at the Happy Hour to feature your product*.
  • Signage and branded napkins at each bar.
  • Feature in pre-show email recognizing your brand and highlighting the Happy Hour.
  • Company recognition as “Happy Hour brought to you by” in the following ways:
    1. KeHE Schedule of Events on the KeHE website
    2. Signage at the conference entrance
    3. Call out on the floor plan map
    4. Exhibit hall announcement at the beginning of the Happy Hour

*Sponsor to cover any corkage fees charged by the Austin Convention Center

The After Show Party is a much anticipated end to the day on Thursday. Reconnect with friends and put names to new faces — all in a fun setting! Your company’s representatives will have the opportunity to

What You Get:
  • Opportunity to welcome attendees as they enter the party
  • Brief 1 minute welcome announcement to the attendees of party
  • VIP area for customers
  • Signage at each bar
  • Meter board at the entrance of the party
  • Opportunity to design a signature cocktail featured at the bars
  • Branded cocktail napkins
  • Company recognition in the following ways:
    1. KeHE Schedule of Events on the KeHE website
    2. Dedicated pre-show communication
    3. Call out during the Keynote Presentation
    4. Closing exhibit hall announcement on Thursday to join us at the After Show Party, sponsored by .

Exclusive sponsorship rights until July 31, 2017

You’ve made it your mission to be on top of what consumers crave: the Instagram-worthy foods that make your mouth water just looking at them. Meet us in Texas this fall to taste them for yourself and receive show deals on your favorite new items.

This year, we are bringing together the most trend-worthy specialty, natural & organic and fresh food brands from across the country under one roof at our first annual national KeHE Natural Show.

You will get up close to exciting hands-on displays and demos from exhibitor chefs, listen to leaders discuss the state of the industry, and most importantly, taste and sip your customers’ next favorite foods and beverages.

So come hungry – we can’t wait to show you what’s next

Hotel and Badge Registration will be available mid-July.

Registration Questions?
Contact us Monday through Friday between 8:30 a.m. – 5:30 p.m. Eastern Time by phone at 855.720.8054 (Toll-free) or 514.228.3152 (International) or by email via email at kehe@showcare.com.

Hotel
As a valued KeHE customer, KeHE will be paying for a total of two (2) nights room and tax between the dates of Wednesday, October 4,  2017 and Friday, October 6, 2017. Arrival and departure dates are entered during the registration process. Additional rooms or extended stays are at the retailer’s expense and are based on availability.

Cancellation Policy
If your plans change and you need to cancel your attendance, please notify KeHE at least 96 hours prior to arrival.

Parking
We’ve partnered with SpotHero to offer discounted parking options for the Natural Show. Click on “KeHE Natural Show” and the preferred date to reserve your spot in advance!

Shuttles
Coming soon!

Cancellation Policy: If your plans change and you need to cancel your attendance, please notify KeHE at least 96 hours prior to arrival.

Questions?
Hotel Questions: kehe@showcare.com
Travel Questions? Silvia.Oxley@KeHE.com.

Tuesday, October 3, 2017
8:00 a.m. – 5:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
8:00 a.m. – 5:00 p.m. Exhibitor Set Up Exhibit Hall 1 – 3
Wednesday, October 4, 2017
8:00 a.m. – 11:00 a.m. Exhibitor Set Up Exhibit Hall 1 – 3
8:00 a.m. – 7:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
8:00 a.m. – 8:00 p.m. Luggage Storage TBD
12:00 p.m. – 7:00 p.m. Exhibit Hall Open Exhibit Hall 1 – 3
5:30 p.m. – 7:00 p.m. Exhibit Hall Happy Hour Exhibit Hall 1 – 3
Thursday, October 5, 2017
7:00 a.m. – 8:00 p.m. Luggage Storage TBD
7:00 a.m. – 5:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
7:00 a.m. – 8:30 a.m. Breakfast Ballroom A Foyer
8:30 a.m. – 9:45 a.m. KeHE Update from Brandon Barnholt and Keynote Address from Laurie Demeritt Ballroom A
9:45 a.m. – 5:00 p.m. Exhibit Hall Open Exhibit Hall 1 – 3
5:00 p.m. – 8:00 p.m. Exhibits Tear Down Exhibit Hall 1 – 3
5:00 p.m. – 7:00 p.m. After Show Party Palm Park Event Center, Fairmont

Exhibit Hall Happy Hour
Wednesday, October 4, 5:00 p.m. – 6:30 p.m. | Halls 1-3
Mix, mingle and build valuable connections with industry leaders and product innovators through networking opportunities as you continue to shop throughout the floor.

Featured Speaker: Laurie Demeritt
Thursday, October 5, 8:00 a.m. – 9:00 a.m. | Ballroom A

KeHE After Show Party
Thursday, October 5, 5:00 p.m. – 7:00 p.m. | TBD
Let the good times roll beyond the show floor at the After Show Party.

Planning Your Company Meeting?
Our KeHE hotel contacts can assist with the planning of your pre- or post-show company meeting. Please contact us for more information by emailing events@kehe.com.

Things To Do
Coming Soon!

Dress Code
Suggested attire for all KeHE Summer Selling & Product Innovation Show functions, including the Thursday Evening After Show Party is business casual.

Special Needs
If you have any special physical/dietary needs, please note at the time of registration. We will do our best to accommodate them.

We understand that Austin is a great place to visit and while you are welcome to bring your family before or after the show, please be aware of the following regulations regarding the days of the show:

  • A guest is considered someone who is not part of the purchasing decision. The guest badge ($50 at the guest’s expense) will allow access to the Exhibit Hall. Additional charges will apply if the guest wishes to attend the After Show Party. All other travel expenses will be at the guest’s expense. If you wish to bring a guest to the show, we encourage you to book their registration and travel at the same time as yours.
  • No one under 16 years of age (including infants and toddlers) will be admitted into the Exhibit Hall regardless of affiliations or circumstances. Anyone between 16 and 18 years of age must be accompanied by an adult at all times while on the Exhibit Hall. KeHE Distributors reserves the right to request proof of age from anyone at any time.

Questions? Contact Us.

Not a current KeHE Retailer? Get started.

The specialty, natural & organic, and fresh foods industry is heating up – and retailers are hungrier than ever for next new trend. That’s why we’ve transformed our regional KeHE Natural Shows to be bigger and better – with more selling power – than ever, all in one place. Our new show will be more immersive, more interactive and will include more compelling ways to sell onsite.

You’ll have the chance to build relationships with industry leaders, form valuable partnerships with new retailers, and get a taste for what consumers are craving in this innovative industry.

The opportunity is yours. We can’t wait to see you soon.

Click here apply for a booth in the 2017 Natural Show.

Only original contracts received from exhibitors participating in the KeHE Marketing Program with full payment will be processed & considered for space assignment. If you have any questions about this program, please contact your KeHE vendor manager.

Booth Selection will occur the week of August 7, 2017. All Booth Confirmations will be sent out the week of August 14, 2017.
Application deadline: Monday, July 31, 2017
Payment deadline: Monday, July 31, 2017
Promotion deadline: Friday August 11, 2017
New item deadline: Friday, August 4, 2017. Promotions should be entered via KeHE’s online portal, KeHE Connect.

We have all new opportunities for you to build your brand’s impression on the industry. The natural & organic, specialty and fresh foods industry is growing faster than ever before.

Our sponsorship opportunities give you the power to harness the excitement and put your brand at its very center at the KeHE Natural Show.

Grab retailers’ attention when they’re already engaged, prepared to form new partnerships and purchase for the upcoming season. There are plenty of ways to think beyond the booth, including additional sponsorship opportunities available at the show.

It’s invaluable exposure that can not only enhance your marketing plan—it could help expand your business.

Click here to find out more about our Sponsorship Opportunities.

Sponsorship Questions? Contact Us

Tuesday, October 3, 2017
8:00 a.m. – 5:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
8:00 a.m. – 5:00 p.m. Exhibitor Set Up Exhibit Hall 1 – 3
Wednesday, October 4, 2017
8:00 a.m. – 11:00 a.m. Exhibitor Set Up Exhibit Hall 1 – 3
8:00 a.m. – 7:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
8:00 a.m. – 8:00 p.m. Luggage Storage TBD
12:00 p.m. – 7:00 p.m. Exhibit Hall Open Exhibit Hall 1 – 3
5:30 p.m. – 7:00 p.m. Exhibit Hall Happy Hour Exhibit Hall 1 – 3
Thursday, October 5, 2017
7:00 a.m. – 8:00 p.m. Luggage Storage TBD
7:00 a.m. – 5:00 p.m. Registration Open Exhibit Hall 1 – 3 Foyer
7:00 a.m. – 8:30 a.m. Breakfast Ballroom A Foyer
8:30 a.m. – 9:45 a.m. KeHE Update from Brandon Barnholt and Keynote Address from Laurie Demeritt Ballroom A
9:45 a.m. – 5:00 p.m. Exhibit Hall Open Exhibit Hall 1 – 3
5:00 p.m. – 8:00 p.m. Exhibits Tear Down Exhibit Hall 1 – 3
5:00 p.m. – 7:00 p.m. After Show Party Palm Park Event Center, Fairmont

Badge registration information will be available after booth selection occurs and will be emailed to all confirmed exhibitors the week of July 31, 2017 – August 14, 2017.

Booth Application must be submitted and ESN number is required to book housing. Within a week of submitting an application you will receive the housing link via email to reserve hotel rooms within the KeHE Block.

Exhibitors and brokers have the option to stay at the below properties at a special, discounted rate. Negotiated rate will be available until Friday, September 1 or until all of the rooms at this rate are booked. Make sure to book your room(s) as soon as possible!

Hotel:

  • Hyatt Place Austin – $269++/ night

Parking
We’ve partnered with SpotHero to offer discounted parking options for the Natural Show. Click on “KeHE Natural Show” and the preferred date to reserve your spot in advance!

KeHE has partnered with The Expo Group as the General Services Contractor for the 2017 KeHE Natural Show. The Expo Group is the ONLY Single Source® general services contractor in the industry and is a one-stop shop for all of your exhibitor service needs. Exhibitors can order all services through a personal Expo Group account manager and will have one contact, one password, and one invoice.

The Exhibitor Services Manual will be emailed out with booth confirmations following space selection.

Exhibit Hall Happy Hour
Wednesday, October 4, 5:30 p.m. – 7:00 p.m. | Halls 1-3
Mix, mingle and build valuable connections with industry leaders and product innovators through networking opportunities as you continue to shop throughout the floor.

Featured Speaker: Laurie Demeritt
Thursday, October 5, 9:00 a.m. – 9:45 a.m. | Ballroom A

KeHE After Show Party
Thursday, October 5, 5:00 p.m. – 7:00 p.m. | Palm Park Event Center, Fairmont
Let the good times roll beyond the show floor at the After Show Party.

Planning Your Company Meeting?
Our KeHE hotel contacts can assist with the planning of your pre- or post-show company meeting. Please contact us for more information by emailing events@kehe.com.

Things To Do
Coming Soon!

Dress Code
Suggested attire for all KeHE Summer Selling & Product Innovation Show functions, including the Thursday Evening After Show Party  is business casual.

Special Needs
If you have any special physical/dietary needs, please note at the time of registration. We will do our best to accommodate them.

We understand that Austin is a great place to visit and while you are welcome to bring your family before or after the show, please be aware of the following regulations regarding the days of the show:

  • A guest is considered someone who is not part of the purchasing decision. The guest badge ($50 at the guest’s expense) will allow access to the Exhibit Hall. Additional charges will apply if the guest wishes to attend the After Show Party. All other travel expenses will be at the guest’s expense. If you wish to bring a guest to the show, we encourage you to book their registration and travel at the same time as yours.
  • No one under 16 years of age (including infants and toddlers) will be admitted into the Exhibit Hall regardless of affiliations or circumstances. Anyone between 16 and 18 years of age must be accompanied by an adult at all times while on the Exhibit Hall. KeHE Distributors reserves the right to request proof of age from anyone at any time.

Questions? Contact Us.

Not a current KeHE Retailer? Get started.