Product packaging has traditionally functioned as a superfluous container for consumer products.
Though it’s always held value as a marketing tool for food and beverage brands, wrappers, boxes and containers almost always up the trash.
But as consumers become more eco-savvy – awareness of, and familiarity with, sustainability continues to grow, reaching an all-time high of 70 percent in 2015, according to the Hartman Group – they’ve become in tune with every aspect of the product lifecycle.
Consumers care about their products’ impact – and that includes packaging.
Brands have responded particularly over the last few years in new and innovative ways, providing options for consumers who want to minimize their impact and feel proud of their purchasing decisions.