May 2022 TRENDfinder™ Event

Date & Location Contacts

Join us for a Virtual KeHE TRENDfinder™ Event!

This is your opportunity for a chance to join KeHE’s product portfolio and gain exposure to over 30,000 retail locations!

How does it work?

You will apply for a chance to pitch your products directly to KeHE’s Category Management team. The trend & innovation experts will then pick the top brands to receive a “Golden Ticket”, enabling the brand to move to the next step of KeHE’s onboarding process and receive promotional programs free of charge!

Why is KeHE hosting TRENDfinder™ Events?

We believe in supporting our partners in bringing retailers innovation and new products that they are looking for and their customers crave!

What are the criteria to apply?

New suppliers who do not have their products set up at KeHE and fall under the below categories:

  • Food Products (Shelf Stable, Refrigerated, or Frozen)
  • Non-Alcoholic Beverages
  • Health & Beauty
  • Vitamins & Supplements
  • Foodservice
  • Pet Food & Care
  • Household Cleaners

Suppliers will be notified by April 25 if they were selected for a virtual 20-minute meeting with KeHE’s Category Management team on May 2 -6.

Pitch Your Brand Directly to KeHE

Who has received “Golden Tickets” in the past?

KeHE’s in-person 2022 TRENDfinder™ event at Expo West successfully uncovered 21 brands this past March. Discover the winners below!