Gut health hasn’t historically been a conversation-starting topic.
But with between 25 and 45 million people in the U.S. affected by irritable bowel syndrome (IBS), according to the International Foundation for Functional Gastrointestinal Disorders, it’s finally infiltrated the lexicon of health and wellness minded consumers.
With interest in natural and homeopathic remedies on the rise, IBS sufferers have turned to diet to cure what ails them.
According to Newsweek, a growing number of studies found a low-FODMAP diet provided inflammatory relief from IBS-related abdominal pain in more than 50 percent of patients.
But what exactly is a FODMAP? It’s an acronym that classifies carbohydrates that are poorly absorbed and highly fermentable by gut bacteria.
By eliminating foods high in FODMAPs, symptoms such as bloating, cramps, diarrhea and more can be alleviated, and perhaps never triggered in the first place.
It’s not surprising, then, that retailers are jumping on the FODMAP diet bandwagon, helping consumers navigate this trend and incorporate anti-inflammatory foods into their diets.