In an industry that’s continually booming – with a market that’s more saturated than ever – what’s a brand to do to set itself apart?
Consumers overwhelmingly agree: wear its conscience on its sleeve.
In fact, according to a Nielsen Global Online survey, 66 percent of respondents say they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact – up from 55 percent in 2014 and 50 percent in 2013.
In addition, 68 percent of consumers are aware of the term transparency as it relates to business practices, signaling consumers are more informed than ever.
But what is corporate social responsibility? In short, it’s when people use a business as a force for good.
“Good” can take different shapes and forms. For example: a brand could donate a portion of its profits to a certain cause, or take meaningful measures to operate as sustainably as possible.
There are all sorts of certifications brands can acquire to showcase their resolve to do good (and KeHE, a Certified B Corp, is proud to tout one of the most significant).