Celebrities are sipping it. Foodies are brewing it. Restaurants are serving it with a steep price tag.
Bone broth has infiltrated the world of wellness trends, largely due to its key role in the ever-popular Paleo diet – essentially, a diet built around anything early humans could have hunted or gathered.
Its fans claim it boasts benefits ranging from reducing inflammation, curing leaky guts, nourishing the immune system, strengthening bones and promoting radiant hair and skin.
But what separates bone broth from the packaged beef stock that’s been sitting in your pantry?
The U.S. Department of Agriculture makes no distinction between broth and stock labeling in the U.S., but bone broth is largely considered a hybrid of traditional stocks and broths – a stock made from simmered bones with the richness of broth.
According to Mintel, the bone broth that’s causing all the buzz tends to be simmered for longer periods of time to extract more collagen from bones and connective tissue. Apple cider vinegar is added to the pot with grass-fed animal bones to draw out even more minerals.
Though bone broth has been used in traditional Chinese medicine, many of the benefits and beauty claims have yet to be verified by scientific research. Still, consumers are interested – and retailers are poised to respond in a big way to this trend that is still simmering.