– KeHE’s CAREtrade™ Celebrity Chef Showdown: Island Edition to feature Chef Brooke Williamson –

WHAT:    KeHE is turning up the tropical heat at Natural Products Expo West 2018, the world’s largest natural and organic products tradeshow, as two top chefs compete in celebration of KeHE’s next generation of partners in CAREtrade™, an initiative which supports brands that advance a higher purpose.

On Friday, March 9, Chef Brooke Williamson, winner of Bravo’s “Top Chef” Season 14, and KeHE Chef Jeff Rossman, executive chef and owner of Terra American Bistro, will be competing to serve up the best dish. A panel of judges from B Lab, INFRA, Kings- Balducci’s and New Hope Network will choose the winning dish.

The chefs’ creativity will be put to the test using ingredients sourced from five new CAREtrade partners Dignity Coconuts, Mavuno Harvest, Native American Natural Foods, The Real Co. and Tony’s Chocolonely for their island-inspired dishes. These brands share KeHE’s values of using business as a force for good and combine commercial success with making the world a better place.

KeHE’s inaugural CAREtrade partners Divine Chocolate, Growers Alliance Coffee, Kuli Kuli, Sunshine Nut Company and Women’s Bean Project continue their participation in the program and serve as mentors to the new partners.

Last year, Claudia Sandoval, winner of “MasterChef” Season 6, was named the winner of KeHE’s inaugural CAREtrade Showdown at Expo West.

WHERE:         Natural Products Expo West

Anaheim Convention Center – KeHE Booth #1427
800 W. Katella Ave.
Anaheim, California 92802

WHEN:           Friday, March 9, 2018

  • 1:30 p.m.   Meet and greet with Chef Brooke, judges and VIP guests
  • 2:15 p.m.   CAREtrade Celebrity Chef Showdown: Island Edition begins
  • 3:00 p.m.   CAREtrade Trophy winner announced

About KeHE

KeHE Distributors, LLC (KeHE) provides Natural & Organic, Specialty and Fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America. KeHE is the trusted B Corp Certified and employee-owned company with more than 5,500 CareholdersTM in the U.S. and Canada. For more about KeHE, visit KeHE.com.

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