What's On-Trend

4 Must-Haves for September to Elevate Your Assortment

Move over whipped coffee, there’s a new trending coffee in town! Sofee, a carbonated cold-brew coffee, is one of four new elevate™ program participants we are sharing this month. Created to bring early-stage brands front and center, the elevate™ program’s mission is to increase these brands’ discovery and bring them to more stores nationwide.


Why we love it: Would you try a carbonated coffee? Sofee is a gently carbonated, lightly sweetened, naturally caffeinated beverage. Made with cold-brew coffee, agave nectar, and real extracts like monk fruit, chocolate, and cinnamon. Best of all, each can is all-natural, has no preservatives, is GMO, dairy and gluten-free.

Pop Bitties

Why we love it: These ancient grain chips and crisps are air-popped for a better-for-you snack. Made with sorghum, quinoa and chia, these whole-grain pops are also free from some of the top allergens: tree nuts, peanuts, gluten, and are corn-free.


 Why we love it: Oleamea is a family-owned, international award-winning, USDA Organic extra virgin olive oil brand from Turkey. The brand is focused on organic farming, sustainability, and high-quality cold-pressed mono variety olive oil production.  

Asap! Oats Overnight

Why we love it: With simple nighttime prep, filling with water and refrigerating before bed, these overnight oat shakes become a delicious meal that is ready when you wake up. Each one is high in protein and responsibly sweetened.

Catch up on last month’s elevate brands here!

KeHE customers can learn more about the products by contacting their designated sales representative!