Americans are thinking beyond burgers and fries.
The American dinner plate is starting to look a lot different than it did 10 years ago.
There will always be a special place in the hearts and stomachs of Americans for meat and potatoes.
But as the United States becomes an increasingly multicultural nation—and embraces its roots as a country of immigrants—that shift is being reflected in pantries. In fact, sales of international foods in the US are projected to grow $13.9 billion by 2020.*
Growth is seen particularly among two powerful groups of consumers: Millennials and Hispanics.
The key to capturing consumers in this realm is authenticity. Consumers don’t want an American-ized version of these cuisines—they want to taste and experience the real thing.
SOURCE: Mintel Marketing Group, International Food Trends – U.S.