Farmers Market Tour
From Market to Store Shelves
In 2025, KeHE’s team of trend and innovation experts visited 23 farmers’ markets across 9 states to forage for emerging trends and connect with early-stage brands shaping the future of food and CPG.
From July through October, KeHE engaged directly with local communities to observe early signals of consumer behavior, meet founders and makers, and identify new products gaining traction in real time. This work supports KeHE’s ongoing pursuit of innovation—helping to identify emerging brands and ideas that may inform future supplier partnerships and bring a fresh perspective to retail assortments.
The Tour’s Purpose
Forage for New Products, Brands & Category Trends
Bring Early Market Insights to Retailers
Cultivating Relationships with Local Brands, Communities & Retailers
The 2025 KeHE Farmers Market Tour
Charitable Giving: For each market visit, participating KeHE employees earned an entry into a charitable drawing. At the conclusion of the tour, one winner was selected at random and chose a KeHE Cares partner. A donation was made in their honor and matched by the KeHE Cares Foundation.
2025 Recipient: Breakthrough Ministries, supporting community and food access initiatives.
Interested In Joining KeHE’s Distribution?
Alongside foraging efforts at Farmers Markets, industry events, and international shows, KeHE’s Category Management team sources new products through RangeMe. Click the link to submit your product today!