Product & food distribution to 30,000+ retail and online stores

Getting your products on the shelf can be intimidating – but as a grocery distributor, we know how to help you get there. And we’re passionate about helping brands navigate distribution. Tap in to the power of a national wholesale food distribution network, with personal guidance to enable your brand’s growth.

Through things like the support and advice of our Category Management experts, programs to shine a light on new, purpose-driven, and diverse brands, and our selling tradeshows throughout the year: KeHE is invested in finding new ways to drive the success of our suppliers. 

At KeHE, we’re dedicated to authentically supporting the natural and organic, fresh, & specialty food and products industry, and personally serving every brand in our supply chain. 

30,000+ opportunities for you to reach your target customer through:

Chain grocery retailers icon Chain Grocery Retailers
Natural chain retailers icon. Chain Natural Retailers
Independent natural retailer icon Independent Natural Retailers
Independent Grocery Retailers icon Independent Grocery Retailers
Pharmacy & Vitamin Retailers Pharmacy & Vitamin Retailers
eCommerce Retailers & Online Sellers eCommerce Retailers & Online Sellers
Alternate Channel icon representing Hardware Stores, Yoga Studios & Juice Bars Alternate Channel like Hardware Stores, Yoga Studios & Juice Bars
convenience stores icon Convenience Stores
Food Service Locations icon Food Service Locations

Launch with Confidence

If you have the brand and the interest, we have the know-how to get you noticed. When onboarding with KeHE, your Category Manager will be your guide to maximize your launch strategy. They’ll also be your go-to contact for support and guidance throughout your time with KeHE, a true grocery distributor partner. From the frequency of your promotions, to the artwork of your new packaging; our team is invested in your success.

We know what it takes to get you noticed.

Submit Your Items

Enabling Supplier Growth

Expand your reach beyond traditional natural and grocery retailers. Our teams service those brick-and-mortar stores, along with eCommerce retailers (including Amazon), food service providers, international customers, and alternate channel locations such as hardware stores, yoga studios, and even the U.S. Military.

By exposing your brand to more consumers, your market penetration and interest grows.

Get your products distributed by KeHE

Digital Tools & Data

In our industry, data and insights are crucial to running and scaling your business. But the tools and resources you need to be successful, can be expensive. And we know that. To better serve our suppliers, KeHE has built tools to ensure you’ve got what you need to grow your business through our best-in-class KeHE CONNECT Supplier® platform. The KeHE CONNECT Supplier one-stop-shop platform not only allows brands to manage products, orders, and promotions, but also now offers data visualization and business analytic tools power by KeHE CONNECT BI®.

This new suite of tools enables suppliers to easily harness information and make data-backed decisions.


Award-Winning Selling Shows

Our buying tradeshows have been called “can’t miss events.”  Not only can you pitch your products directly to retailers, but they can then also purchase your items digitally at your booth. We bring our top buyers to experience products and buy items for either the summer or holiday season. Our show floors take product discovery to the next level through sampling, education, and the ability to connect with fellow foodies. During the pandemic, our teams have pivoted to create meaningful interactions, virtually.

Suppliers at our virtual Winter Show saw a seven-time return on their investment.

Explore Future KeHE Shows

Exclusive Supplier Programs

New & Emerging Brands

Grow Your Brand with KeHE


Many of the marketplace’s innovative brands have amazing products, but need help navigating distribution. We’re passionate about innovation. Our KeHE ELEVATE program provides emerging brands with a platform for growth, allowing them to flourish and reach more shelves nationwide with the support and guidance of our category experts.

Climate-Focused Brands

Embrace an Environmental Impact

KeHE’s new ECO Trade program has been created to drive change within the food and beverage industry. The program will recognize and support brands that make a significant climate action commitment, such as net zero, carbon neutral, or science-based targets, and bring those to the forefront for retailers and shoppers to discover.

Mission-Based Brands

Meet our CAREtrade Partners

KeHE CARE Trade® Program

Conscious consumers are voting with their dollars for brands that advance a higher purpose. Our CARE Trade program supports a set of brands that combine their commercial success with making the world a better place.

KeHE DIVERSE Trade® Program

The DIVERSE Trade program sources and fosters women, minority, Veteran, & LGBTQ+, and disabled-owned certified suppliers to successfully navigate the distribution model by removing barriers and increasing opportunities for success.

Ready to get started?

Submit your items for consideration, we can’t wait to see what you have to offer!