Products with a Purpose
It is why we do, what we do. Consumers seek a deeper connection with the products they purchase. They expect food companies to lead by example and innovate with integrity. Shoppers are reaching for and purchasing brands with purpose.
That’s why we started our CAREtrade® initiative, to identify and promote a set of brands that advance a higher purpose. The CAREtrade® program bridges the gap between KeHE and KeHE Cares, it’s the next evolution in serving. We are working shoulder to shoulder with like-minded suppliers and retailers to bring mission-based brands to the forefront. Each CAREtrade® partner has a unique business approach that combines commercial success with making the world a better place.
We never compromise quality for quantity, and we work to ensure goodness permeates every aspect of our process.
KeHE is a company of employee-owners who make a conscious choice to serve in order to make lives better. And that makes all the difference. We’re devoted to helping our suppliers and retailers succeed. In the increasingly complex and competitive retail landscape, authenticity, purpose and transparency are what consumers crave.
Enter the CAREtrade® Merchandising Contest!
Are you a CAREtrade® Champion?
Each quarter, we are selecting one KeHE retailer to win $3,000 to be donated to a KeHE Cares® Partner on their behalf. This donation will go towards supporting organizations that help people in need in the U.S. and across the world. Submit your endcap or display to be entered.
“We love CAREtrade®! We have seen abject poverty, visited communities lacking basic infrastructure, experienced violent crime and felt the devastation of human trafficking. For us, CAREtrade® joins the power of capitalism and community to fight these plagues. These companies are doing the hard work and you can support them by simply purchasing their great products; items you use daily. As for me and my store, we will continue to support CAREtrade®.”
Robert Bradley, President & Co-Founder Ramona Family Naturals
Explore each CAREtrade® brand’s story and mission.
“While the program has enabled these brands to reach more retailers and sales than before, that is only a fraction of their success,” noted Scott Silverman, VP of business development and CAREtrade® committee leader. “The program ultimately enables multiple parts of the food marketplace to work towards a common goal of doing good. Through CAREtrade®, we connected brands to other partners to drive their mission of serving their communities and those in need.”