2027 KeHE Summer Show Know Before You Go

When and where is the Summer Show?

Tuesday, February 9 – Wednesday, February 10, 2027, in North Hall 120, A-D Ballroom at the Phoenix Convention Center in Phoenix, AZ.

How do I use KeHE CONNECT^®?

Learn and grow your knowledge, even while on the show floor. Watch trainings on how to use KeHE CONNECT^® through informational videos.

Suppliers – how to use KeHE CONNECT^®

Retailers – how to use KeHE CONNECT^®

Please note, the show will not be live in KeHE CONNECT^® until February 3rd.

Show “refs” will be walking around in referee jerseys to help during show hours.

What’s the official show hashtag?

Be sure to tag KeHE and use the hashtag #KeHESummer throughout the show!

What should I wear?

​​​​​​​The suggested attire for all KeHE Shows is business casual; jeans are acceptable. Pro Tip: wear comfortable shoes!

What to do at the Summer Show

Please come back to this page soon to plan your show experience with our Schedule of Events!

What are the show floor hours?

• February 9 from 10:00 a.m. – 6:00 p.m.
• February 10 from 9:00 a.m. – 5:00 p.m.

The virtual show on the KeHE CONNECT^® platform is open 24/7 from February 3 – 19, 2027.

Do I need an iPad for show ordering?

To place orders in KeHE CONNECT® during the 2027 Summer Show, we strongly recommend bringing your own tablet or laptop to write orders.

KeHE CONNECT® is not supported on phones.

Is there internet access on the show floor?

Yes!  There will be free WiFi service on the show floor. Simply connect your device to one of the “KeHEguest” networks. If you do not see the KeHEguest network on your device, please visit the common spaces outside of the Exhibit Hall for other free WiFi network options.

Is there an age policy?

The KeHE Summer Show is a B2B trade event for ages 21 and older. No one under 21 is permitted on the Show floor regardless of affiliation or circumstances. This restriction applies to all children, including infants.

What are Important Exhibitor Deadline Dates?

• October 9: Contract & Payment Deadline + New Item Set Up Deadline
• October 23: Promotions Deadline
• Week of November 2: Badge Registration & Housing Opens, Receive Booth Assignment & Exhibitor Services Manual
• November 20: Price Change Deadline
• December 16: Show-Only Deals Deadline
• December 17: Badge Registration & Housing Closes
• December 18: IX-One Deadline for Product Imaging
• December 31: Partnership Deadline

What time is Exhibitor Set Up and New Product Showcase Set Up?

Exhibitor set up begins Monday, February 8 and must be complete before the show floor opens on February 9 at 10:00 a.m. Please note, New Product Showcase displays must be placed during set up hours; the showcase will remain locked until the show closes.

• February 8 from 8:00 a.m. – 5:00 p.m.
• February 9 from 7:00 a.m. – 10:00 a.m.

Exhibitor tear down hours are as follows:

• February 10 from 5:00 p.m. – 8:00 p.m.

Will there be security to watch the items in my booth overnight?

Exhibitor is solely responsible for all materials and property of Exhibitor and Exhibitor Parties. Exhibitor should insure its property against loss or theft. Exhibitors are advised to take individual precautionary measures such as packing away items and securing portable articles of value or removing such articles to a place of safekeeping and/ or covering them at night as an extra precaution after the exhibit hours. KeHE Show Management will provide 24-hour perimeter security from the start of set-up through the end of dismantling.

As an Exhibitor, where can I find all my forms and deadlines?

The Exhibitor Hub will be your go-to resource for all essential event information. A link will be provided once available.

Will there be electricity at my booth?

KeHE includes 5 amps of electricity at the back center of the booth space in each exhibitor’s booth package!

By including electricity in each booth, KeHE is able to pass on +25% savings on electricity for all exhibitors. Bringing your device is easier than ever before now that you can charge your device in your booth!

How many samples should I bring?

We have over 1400 retailers and KeHE employees attending the show over a 2-day period. Based on the assumption that each attendee could receive one sample, we expect to need around 900-1100 samples, though some may take more than one and others may take none. This estimate is flexible, and any leftover samples will be donated to the local food bank.

What are the Booth Awards?

KeHE is thrilled to continue the Booth Awards at the Summer Show! We’re handing out four prestigious awards to the suppliers whose booth creativity and execution stand out from the crowd.

• Endcap Excellence Award: Special recognition for the best endcap buildout & design
• Innovator in Action Award: Exemplifies innovation and creativity through a uniquely designed display that captures attention and sparks interaction
• Legacy Award: Exhibitors who have participated in the last 5 shows, leaving a lasting and memorable impact
• Show Stopper Award: Exhibitor whose booth and overall presentation were exceptional and attention-grabbing

Winners will receive an engraved trophy, along with exposure in our retailer and sales-facing emails, website, and social media platforms.