The KeHE elevate™ Program

Our new emerging supplier program to nurture leading-edge brands and maximize their growth and success.


As part of KeHE’s commitment to innovation and speed-to-market, elevate will support our retail partners by continually foraging for early-stage brands and curating a dynamic brand portfolio to augment their assortment. The program is not only built to fulfill consumer’s desire for innovation but will also enable developing brands to reach their full potential and better serve the demanding marketplace.

The high-touch program provides brands with a platform for growth, allowing them to flourish and reach more shelves nationwide. KeHE’s Category Management will act as trusted advisers, educate brands on the evolving landscape and propel sales & points of distribution through elevate.

KeHE Category Management team is actively searching for program candidates. The network of brands is designed to be small and intimate, not exceeding 200.

New Suppliers: Submit Your Items




  • KeHE Truck at Distribution Center Loading Dock