“We SERVE to Make Lives Better®” is not a slogan, it is a way of life.

It is why we do, what we do.

That’s why we started our CAREtrade® initiative, to identify and promote a set of brands that advance a higher purpose.

The CAREtrade® program bridges the gap between KeHE and KeHE Cares, it’s the next evolution in serving. We are working shoulder to shoulder with like-minded suppliers and retailers.

Each CAREtrade® partner has a unique business approach that combines commercial success with making the world a better place.

Learn More

Enter KeHE’s CAREtrade® Merchandising Contest!

Each quarter, we are selecting one retailer to win $3,000 to be donated to a KeHE Cares® Partner on their behalf. This donation will go towards supporting organizations that help people in need in the US and across the world.

You can participate by supporting our CAREtrade® brands through in-store end caps, new placement, signage to bring attention to the brands, seasonal programs, or even on social media. We will announce the next round of winners in March, to be considered submit your entry before February 28, 2021.

Submit your entry here!

2020 Partners