“We SERVE to Make Lives Better®” is not a slogan, it is a way of life.

It is why we do, what we do.

That’s why we started our CAREtrade® initiative, to identify and promote a set of brands that advance a higher purpose.

The CAREtrade® program bridges the gap between KeHE and KeHE Cares, it’s the next evolution in serving. We are working shoulder to shoulder with like-minded suppliers and retailers.

Each CAREtrade® partner has a unique business approach that combines commercial success with making the world a better place.

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2020 Partners



2018 – Partners

DignityTonysMavuno HarvestTankaThe Real Co.

2017 – Partners

Divine ChocolateGrowers AllianceKuli KuliSunshine Nut Co.Womens Bean Project