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“We SERVE to Make Lives Better®” is not a slogan, it is a way of life.

It is why we do, what we do.

That’s why we started CAREtrade®, an initiative to identify and promote a set of brands that advance a higher purpose.

CAREtrade® bridges the gap between KeHE and KeHE Cares, it’s the next evolution in serving. We are working shoulder to shoulder with like-minded suppliers and retailers.

Each CAREtrade® partner has a unique business approach that combines commercial success with making the world a better place.

Learn More


2019 Partners


DignityTonysMavuno HarvestTankaThe Real Co.

Original Partners

Divine ChocolateGrowers AllianceKuli KuliSunshine Nut Co.Womens Bean Project