KeHE makes on-trend easy and on-target profitable.
Emerging trends don’t wait. That’s why KeHE maintains an active watch in North America’s leading natural & organic specialty and fresh food meccas, so we are close to the action and ahead of the game for you.
As a KeHE customer, you get ready access to KeHE’s top trend-spotting talent and our regular recommendations on what is happening where. Beyond the printed versions, you can access all our e-Publications here.
What’s OnTrendTM This Month
Fake Steak
There is perhaps no meal more American than meat and potatoes. Pot roast. Burgers on the grill. Slow-roasted meatballs. There’s a meat for every occasion – but especially during summer grilling season. However, American meats have hit a fork in the road. New research released by the National Resources Defense Council indicates that Americans have…
Read MoreThe Scoop
Dessert lovers increasingly want to have their ice cream and eat it too (without guilt). There’s no question the quintessential frozen dessert is a household staple. More than 85 percent of U.S. households buy ice cream or sherbet, according to research firm Packaged Facts, with ice cream and frozen novelties remaining a perennial top 10…
Read MoreBack to Basics
You are what you eat. It’s a phrase that’s anything but modern, yet it’s taken on new life as consumer culture gives way to a dynamic new way of eating. As modern lifestyles, priorities, challenges and desires have shifted, so has food culture. Look back to the mid-20th century, when 1950s and ‘60s households shopped…
Read MoreWaste Not, Want Not
Product packaging has traditionally functioned as a superfluous container for consumer products. Though it’s always held value as a marketing tool for food and beverage brands, wrappers, boxes and containers almost always up the trash. But as consumers become more eco-savvy – awareness of, and familiarity with, sustainability continues to grow, reaching an all-time high…
Read MoreCold Coffee, Hot Trend
Most millennials were raised with a smartphone in one hand and a branded coffee in the other. They grew up alongside the rise of Starbucks and Dunkin’ Donuts, and by the time they earned discretionary income, they were spending it on caffeine to go. The flavored latte-push from their favorite brands may have just primed…
Read MoreMocktail Hour
With the start of each new year, hordes of wellness-minded optimists kick-start their resolutions by observing Dry January – a 31-day absolving of one’s cocktail-induced sins. As the month-long trend has caught on, so have the physical and mental benefits of swapping sake for seltzer. Sterling-Rice group named mocktail mixology one of the top 10…
Read MorePerfect Blend
The fruit smoothie has long been a symbol of wellness among consumers – a health guru’s metaphorical badge of honor. But if you haven’t already noticed, smoothies have made the mainstream. In fact, nearly a quarter of American adults identify as “smoothie/fruit juice drinkers,” according to an AudienceSCAN report. Coupled with trends that show Americans…
Read MoreUse Your Noodle
Powerful Purchasing
In an industry that’s continually booming – with a market that’s more saturated than ever – what’s a brand to do to set itself apart? Consumers overwhelmingly agree: wear its conscience on its sleeve. In fact, according to a Nielsen Global Online survey, 66 percent of respondents say they’re willing to pay more for products…
Read MorePlant Power
All things in moderation. It’s a simple concept, but for Americans raised on triple-decker burgers, it’s easier said than done. That is, until now. As Americans become more health- and eco-conscious, they’ve begun to look toward flexitarianism – a diet high in plant-based foods with the occasional addition of animal protein. In fact, vegetarian and…
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