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KeHE B-Corp

What’s new and what’s next.

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KeHE makes on-trend easy and on-target profitable.

Emerging trends don’t wait. That’s why KeHE maintains an active watch in North America’s leading natural & organic specialty and fresh food meccas, so we are close to the action and ahead of the game for you.

As a KeHE customer, you get ready access to KeHE’s top trend-spotting talent and our regular recommendations on what is happening where. Beyond the printed versions, you can access all our e-Publications here.

What’s OnTrendTM This Month

Go With Your Gut

Bowl of grain

Gut health hasn’t historically been a conversation-starting topic. But with between 25 and 45 million people in the U.S. affected by irritable bowel syndrome (IBS), according to the International Foundation for Functional Gastrointestinal Disorders, it’s finally infiltrated the lexicon of health and wellness minded consumers. With interest in natural and homeopathic remedies on the rise,…

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From Trash to Treasure

Food in bowl

Grandma always said – don’t let your food go to waste. She may have been on to something. According to a report by the Waste & Resources Action Program and the Global Commission on the Economy and Climate, reducing consumer food waste could save between $120 billion and $300 billion globally by the year 2030.…

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Good-for-You Gummies

Gummy candy

For decades, chewable gummy vitamins were predominately for little, picky eaters who refused to eat their vegetables. In just one tiny, sweet chew per day, the broccoli-averse could easily consume their daily dose of vitamins and minerals. But today, candy-like vitamins aren’t just for kids. Adults – driven by both nostalgia and “pill fatigue” –…

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Fake Steak

Grilled Tofu

There is perhaps no meal more American than meat and potatoes. Pot roast. Burgers on the grill. Slow-roasted meatballs. There’s a meat for every occasion – but especially during summer grilling season. However, American meats have hit a fork in the road. New research released by the National Resources Defense Council indicates that Americans have…

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The Scoop

Dessert lovers increasingly want to have their ice cream and eat it too (without guilt). There’s no question the quintessential frozen dessert is a household staple. More than 85 percent of U.S. households buy ice cream or sherbet, according to research firm Packaged Facts, with ice cream and frozen novelties remaining a perennial top 10…

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Back to Basics

You are what you eat. It’s a phrase that’s anything but modern, yet it’s taken on new life as consumer culture gives way to a dynamic new way of eating. As modern lifestyles, priorities, challenges and desires have shifted, so has food culture. Look back to the mid-20th century, when 1950s and ‘60s households shopped…

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Waste Not, Want Not

Product packaging has traditionally functioned as a superfluous container for consumer products. Though it’s always held value as a marketing tool for food and beverage brands, wrappers, boxes and containers almost always up the trash. But as consumers become more eco-savvy – awareness of, and familiarity with, sustainability continues to grow, reaching an all-time high…

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Cold Coffee, Hot Trend

Most millennials were raised with a smartphone in one hand and a branded coffee in the other. They grew up alongside the rise of Starbucks and Dunkin’ Donuts, and by the time they earned discretionary income, they were spending it on caffeine to go. The flavored latte-push from their favorite brands may have just primed…

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Mocktail Hour

With the start of each new year, hordes of wellness-minded optimists kick-start their resolutions by observing Dry January – a 31-day absolving of one’s cocktail-induced sins. As the month-long trend has caught on, so have the physical and mental benefits of swapping sake for seltzer. Sterling-Rice group named mocktail mixology one of the top 10…

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Perfect Blend

The fruit smoothie has long been a symbol of wellness among consumers – a health guru’s metaphorical badge of honor. But if you haven’t already noticed, smoothies have made the mainstream. In fact, nearly a quarter of American adults identify as “smoothie/fruit juice drinkers,” according to an AudienceSCAN report. Coupled with trends that show Americans…

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