KeHE makes on-trend easy and on-target profitable.
Emerging trends don’t wait. That’s why KeHE maintains an active watch in North America’s leading natural & organic specialty and fresh food meccas, so we are close to the action and ahead of the game for you.
As a KeHE customer, you get ready access to KeHE’s top trend-spotting talent and our regular recommendations on what is happening where. Beyond the printed versions, you can access all our e-Publications here.
What’s OnTrendTM This Month
Product packaging has traditionally functioned as a superfluous container for consumer products. Though it’s always held value as a marketing tool for food and beverage brands, wrappers, boxes and containers almost always up the trash. But as consumers become more eco-savvy – awareness of, and familiarity with, sustainability continues to grow, reaching an all-time high…Read More
Most millennials were raised with a smartphone in one hand and a branded coffee in the other. They grew up alongside the rise of Starbucks and Dunkin’ Donuts, and by the time they earned discretionary income, they were spending it on caffeine to go. The flavored latte-push from their favorite brands may have just primed…Read More
With the start of each new year, hordes of wellness-minded optimists kick-start their resolutions by observing Dry January – a 31-day absolving of one’s cocktail-induced sins. As the month-long trend has caught on, so have the physical and mental benefits of swapping sake for seltzer. Sterling-Rice group named mocktail mixology one of the top 10…Read More
The fruit smoothie has long been a symbol of wellness among consumers – a health guru’s metaphorical badge of honor. But if you haven’t already noticed, smoothies have made the mainstream. In fact, nearly a quarter of American adults identify as “smoothie/fruit juice drinkers,” according to an AudienceSCAN report. Coupled with trends that show Americans…Read More
In an industry that’s continually booming – with a market that’s more saturated than ever – what’s a brand to do to set itself apart? Consumers overwhelmingly agree: wear its conscience on its sleeve. In fact, according to a Nielsen Global Online survey, 66 percent of respondents say they’re willing to pay more for products…Read More
All things in moderation. It’s a simple concept, but for Americans raised on triple-decker burgers, it’s easier said than done. That is, until now. As Americans become more health- and eco-conscious, they’ve begun to look toward flexitarianism – a diet high in plant-based foods with the occasional addition of animal protein. In fact, vegetarian and…Read More
Whether or not you believe the old adage applies to relationships, one thing’s for sure: opposites definitely attract when it comes to food. Whether you’re an introvert or a natural life-of-the-party, it’s always a good idea to celebrate your differences – especially during Valentine’s Day. While love is in the air throughout February, consumers can…Read More
When it comes to getting healthy, most people know the first place to start is diet – and that means eating more vegetables. And while kids usually take the rap for turning their nose to greens, there are plenty of adults who could stand more plants in their diet. But there is no need for…Read More
Lose weight. Quit smoking. Drink less. Sleep more. Everyone’s resolution is different, but more often than not, the New Year is focused on improving health. But as consumers become conscious about shedding extra pounds and decreasing their stress levels year-round, some are getting creative with their health-inspired aspirations. Health-minded shoppers are increasingly conscious about what’s…Read More