Redefine Foods: Re-imagined Nostalgic Snacks to Fuel Your Body

At Redefine Foods, we believe snacks should do more than satisfy a craving—they should fuel you and your family for the moments that truly matter.

Our story began when our CEO, a father of young kids, looked at the classic treats he loved growing up—like the iconic oatmeal cream pie—and saw too much sugar and ingredients he no longer trusted. Rather than accept the status quo, he decided to reimagine those nostalgic favorites with what today’s families deserve: high-quality protein, clean, wholesome ingredients, and the same irresistible flavors that spark pure childhood joy.

That vision became our Protein Pie®—a better-for-you twist on the classic MoonPie®—and grew into an entire lineup of smarter snacks. From exciting collaborations with beloved brands like SKIPPY® and Dippin’ Dots® to new innovations always in development, we’re bringing back the treats you know and love, just made right for busy, health-conscious households.

We never stop pushing forward, creating fresh recipes and unexpected partnerships that keep snacking fun and surprising. And we’re building a passionate community of ambassadors who believe, like we do, that taste and nutrition should never be a tradeoff.

At Redefine Foods, we’re not just making snacks. We’re fueling adventures, creating smiles, and redefining what it means to treat yourself and the people you love—deliciously and guilt-free.

For more information, visit us at our website, and on KeHE CONNECT^®.

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