As President and CEO since April 2023, Deb Conklin’s visionary leadership and industry expertise drive operational excellence, enhance customer service, and build vital trade relationships.

Dan Best, Chief Human Resources Officer, leads our people-first strategy and organizational excellence. With 24 years in HR and Operations, including nine in senior leadership, Best brings a blend of strategic vision and operational discipline.

As Chief Operations Officer, Geoff Goetz drives enterprise-wide operational excellence across 18 North American Distribution Centers, aligning suppliers, customers, and teams to deliver products seamlessly through world-class people, processes, and technology.

Michael Johns, Chief Financial Officer, drives our financial strategy and long-term growth. With 30 years in corporate finance and M&A, he brings deep institutional expertise and a track record of scaling profitable businesses.

Rebecca Tann is Executive Vice President and Chief Commercial Officer at KeHE, leading sales, customer experience, and revenue management. She leverages expertise in sales transformation and commercial innovation to drive growth and strategic market expansion.

Scott Weber, Chief Merchandising & Marketing Officer, leads merchandising, marketing strategy, and Tree of Life Canada. With extensive expertise in sales, operations, and supplier management, he elevates customer engagement, market share, and enterprise value.

As Chief Information Officer, Matt leads operational scaling, commercial transformation, AI advancement, and robust cybersecurity while deepening business partnerships to drive corporate value.