Innovation, trends, new products, and fan favorites items all available to purchase while lounging in sweatpants, what more can you ask for? KeHE’s first enterprise-wide virtual show, Holidays of Hope, welcomed over 5,000 attendees and nearly 600 exhibiting suppliers on KeHE’s proprietary digital platform. The largest and most successful KeHE show to date, held from June 8-15, brought innovative new products and consumer favorites to retailers in the comfort of their own home.
Although the contactless show was surged by the COVID-19 pandemic, KeHE’s virtual platform has been a long time coming. Since 2018, KeHE has piloted numerous virtual and technology-driven ordering options to retailers to make buying easy. In October 2019, KeHE debuted its first virtual show which successfully replaced KeHE’s former Spring Show and set the stage for the 2020 Holidays of Hope show.
Brian Wilkinson, KeHE’s Chief Information Officer said, “Over the last few years, we have embarked on a journey to become the Next Generation distributor. Through KeHE’s strategic growth of in-house technology solutions, we have been able to gradually expand our digital event offerings and ultimately launch our first company-wide virtual show.”