KeHE CARE Trade® Program
Shoppers are reaching for and purchasing brands with purpose.
Discover our 2026 PartnersProducts with a Purpose
It is why we do, what we do. Consumers seek a deeper connection with the products they purchase. They expect food companies to lead by example and innovate with integrity. Shoppers are reaching for and purchasing brands with purpose. That’s why we started our CARE Trade initiative, to identify and promote a set of brands that advance a higher purpose.
The Next Evolution in Serving
The CARE Trade program bridges the gap between KeHE and KeHE Cares. We are working shoulder to shoulder with like-minded suppliers and retailers to bring mission-based brands to the forefront. Each CARE Trade partner has a unique business approach that combines commercial success with making the world a better place.
Consumers Crave Purpose and Transparency
We never compromise quality for quantity, and we work to ensure goodness permeates every aspect of our process.
KeHE is a company of employee-owners who make a conscious choice to serve in order to make lives better. And that makes all the difference. We’re devoted to helping our suppliers and retailers succeed. In the increasingly complex and competitive retail landscape, authenticity, purpose and transparency are what consumers crave.
