Aiya: Sharing the Goodness of Matcha
At Aiya, Matcha is more than just tea. It’s a symbol of tradition, craftsmanship, and wellness that spans generations. Family-owned and operated since 1888, we are the world’s leading producer of Japanese Matcha green tea. Our headquarters are in Nishio, Aichi Prefecture, a region celebrated for producing Japan’s finest Matcha for over 800 years. Today, our company is proudly led by the 5th generation of the Sugita family, continuing a legacy of excellence and innovation.
Our story began as a local shop founded by Aijiro Sugita in 1888. Originally known for selling dyes and teas, the shop’s nickname “Aiya” (a nod to “aidama,” an indigo dye used in kimonos) eventually became our official company name. Over the decades, the Sugita family transformed Aiya into a global Matcha leader, with offices in five countries and a mission to share the finest Japanese Matcha with the world.
At the heart of Aiya’s philosophy is a deep respect for tradition. For over 135 years, we’ve honored time-tested farming and processing methods to produce vibrant, nutrient-rich Matcha from seed to bowl. Our tea leaves are shade-grown, hand-picked, de-veined, de-stemmed, and stone-ground into an ultra-fine powder. This careful process preserves the tea’s antioxidants, amino acids, and signature jade green color, resulting in a smooth, umami-rich flavor that sets high-quality Matcha apart.
Beyond its exceptional taste, Matcha is a powerful superfood, celebrated for its antioxidant content, particularly catechins like EGCG. With Matcha, you’re consuming the entire tea leaf, unlocking 10 times more nutritional value compared to regular steeped green tea.
But our commitment to Matcha is not just about tradition, it’s about evolution. At Aiya Matcha, we believe Matcha should be accessible and convenient for modern lifestyles without sacrificing quality. That’s why, in addition to our traditional pure Matcha products, we’ve created convenient Matcha blend products designed for busy days and wellness-focused routines.
Our Matcha To Go sticks make it simple to enjoy authentic Matcha anytime, anywhere. No whisk is required, just mix the powder into water or milk and enjoy. For those seeking functional benefits, our MATCHA+ line combines premium Matcha with added ingredients like L-theanine, electrolytes, and caffeine.
Whether you’re enjoying Ceremonial Grade Matcha in a traditional tea ceremony, adding a scoop of Culinary Grade Matcha to smoothies and baked goods, or taking your sweetened Matcha latte on the go, Aiya makes Matcha approachable for everyone.
We honor Matcha’s rich history while embracing the future, from time-honored preparation methods to modern, on-the-go innovations. We’re proud to continue educating consumers about what true Matcha quality looks and tastes like. Our mission remains the same: to make high-quality Japanese Matcha part of everyday life, anytime, anywhere.
For more information, visit us at our website, and on KeHE CONNECT®.
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