Consumers continue to search for easy and convenient ways to stay hydrated. KeHE’s Category Management team shares the best ways to quench thirst with enhanced water, plant-based milks, and non-alcoholic beverages. Stock your shelves with trending beverages your consumers will love!

The Importance of Hydration

Customers are always looking to stay hydrated and gain extra vitamins and minerals throughout their day. What better way than by drinking enhanced water? Drinking water is crucial for maintaining good health and well-being. Brands are becoming more creative in adding flavors with low or zero sugar to their water products, as well as vitamins and electrolytes. In fact, hydration and electrolyte products have grown from $142M in 2021 to over $500M in 2023, with continued growth expected. Which water enhancers will you try?

Moo-Free Milk

With a high consumer demand for personalization, the world of milk alternatives offers a multitude of choices for dairy-free options. Plant-based milks provide consumers with a choice of flavor, texture and nutritional makeup to meet all lifestyle needs. There is truly no limit to non-dairy milks! Try unique options including sunflower, pecan, hazelnut and tigernut root milk.

A Toast to Non-Alcoholic Beverages

Non-alcoholic beverages are not just an alternative; they are a celebration of diverse flavors, textures, and experiences. Millennial interest in non-alcoholic beverages is especially strong, and driven by a sense of familiarity amidst novelty, brand loyalty, the appeal of functionality and fun. Seek refreshing alternatives and celebratory displays with mocktails and non-alcoholic spirits and cocktails.

Explore how you can satisfy your customer’s thirst with these trending alternatives. Reach out to your sales representative for more information