It’s that time of year when consumers are setting health and wellness goals. From trying new trends or creating new routines, consumers are finding innovative ways to increase their whole-body health. According to Mintel, suppliers, retailers, and brands alike should be aware of these top trends in the health and wellness category. An increased awareness of the importance of a healthy microbiome, women specific health, and the balance between mental and physical well-being are trending in the new year.

Gut Microbiome

The gut, or gastrointestinal system, is a complex network of organs, microbes, and cells that not only digest food, but also influence various aspects of our overall well-being. Scientific research continues to prove the impacts the microbiome has on nutrient absorption and the immune system. Products such as probiotics, prebiotics, and fermented foods improve digestion, enhance immune function and reduce inflammation. Consumers are listening by purchasing foods and supplements with these added benefits to support their microbiome.

Lady’s Health

Women’s health is a multifaceted and dynamic aspect of well-being that goes beyond just physical fitness. It encompasses a range of factors, including reproductive health, mental well-being, and lifestyle choices. Brands are no longer shying away from creating products that encourage healthy conversations around menopause, fertility, and periods. Cater your products to support women’s health from wellness, skin care and beauty supplements, to feminine care.

Whole Body Health

Whole body health is a dynamic and interconnected journey that involves nurturing the body, mind, and spirit. From nutrition and exercise to mental resilience and social connections, every facet plays a crucial role in achieving this connection. The food and vitamins we consume are fuel. From assisting with sleep, increased cognitive function, metabolism, or mood, consumers are buying products that market these mental and physical health benefits. Incorporating the necessary vitamins, minerals, and supplements can help maintain a well-balanced and nutrient-rich lifestyle.

Explore how you can help your consumers maintain their New Years health and wellness goals. Reach out to your sales representative for more information.