Blueberries, you’re over—there’s a new berry in town. Elderberry, which comes from the fruit of the Sambucus tree, is a rising star among super fruits, but it’s not exactly new. In fact, it has been used for hundreds of years in traditional medicine and homeopathic remedies to address a variety of health issues.
There is now growing evidence that shows this other berry is a great option for what ails you. It has high levels of anthocyanins and antiviral agents to address symptoms of colds and flu, and provides anti-inflammatory and anti-catarrhal action to help clear congestion from allergies. Elderberry’s high fiber content can help increase nutrient uptake efficiency and gut health and it may even support healthy blood pressure, cholesterol and blood sugar levels.
Not surprisingly, this nifty berry is showing up in a variety of products including gummy vitamins, tonics, immune syrups, juices, and throat lozenges. As more people seek cold, flu, and allergy remedies as well as digestive health products that are gentle and natural, elderberry products are seeing exploding popularity. Their sales more than doubled from 2016 to 2017 to $33 million.
And the future for elderberry looks bright. Don’t be surprised to see skin and beauty products next. Elderberry’s high levels of flavonoids are thought to address acne and its vitamin A can help reduce age spots and lessen wrinkles. What’s not to like about that?
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