KeHE TrendFinder at Expo West

Date & Location Contacts

Join us for a LIVE KeHE TrendFinder Event at Expo West!

This is your opportunity for a chance to join KeHE’s product portfolio and gain exposure to over 30,000 retail locations!

How does it work?

You will apply for a chance to pitch your products directly to KeHE’s Category Management team. The trend & innovation experts will then pick the top brands to receive a “Golden Ticket”, enabling the brand to move to the next step of KeHE’s onboarding process and receive promotional programs free of charge!

Why is KeHE hosting TrendFinder Events?

We believe in supporting our partners in bringing retailers innovation and new products that they are looking for and their customers crave!

What are the criteria to apply?

New suppliers who do not have their products set up at KeHE, have passes to Expo West, and fall under the below categories:

  • Food Products (Shelf Stable, Refrigerated, or Frozen)
  • Non-Alcholic Beverages
  • Health & Beauty
  • Vitamins & Supplements
  • Foodservice
  • Pet Food & Care
  • Household Cleaners

Suppliers will be notified no later than 2/28/2022 if they were selected for a 20-minute meeting with KeHE’s Category Management team on 3/9 at the Anaheim Convention Center.

Disclaimer:  KeHE will not be providing passes to Expo West

Pitch Your Brand Directly to KeHE

Who has received “Golden Tickets” in the past?

KeHE’s 2022 TrendFinder event successfully uncovered 40 brands this past January, our largest group of “Golden Ticket” winners! Discover the winners below!