KeHE’s Holiday Show is the food buying and selling event of the season, offering retailers and suppliers the opportunity to secure deals and connect with industry leaders.

Naperville, IL. –  June 3, 2024KeHE Distributors, a leading distributor of natural & organic, specialty, and fresh products in North America, will hold its upcoming 2024 Holiday Show in person in Chicago from June 12 – June 13, as well as virtually from June 10 – 21 on the proprietary platform, KeHE CONNECT®. KeHE’s Holiday Shows are a must-attend event for those looking to see what products and trends will be shaping the upcoming holiday season.

The highly anticipated show will feature 800 exhibitors with over 5,000 attendees invited, including industry leaders. KeHE’s retailer partners are invited to delve into a carefully curated selection of products and brands to discover what will drive purchasing among consumers this holiday. Meanwhile, brands have the chance to create meaningful connections with prospective customers and tap into innovative marketing opportunities to drive growth.

Exclusive Deals & Hot Trends

From exclusive deals and industry trends to merchandising solutions and community-building activities, this show offers something of value for everyone in attendance. Retailers are encouraged to review the KeHE Show & Trends guide, offering product highlights and merchandising solutions to drive purchasing. Plus, those buying will find exclusive National and Show Only Deals for both center store and fresh/perimeter products.

To be successful in the industry, brands and suppliers must stay aware of top selling trends to provide consumers with the high-value products they’re seeking. KeHE will be devoting an entire aisle to the non-alcoholic trend in today’s market, featuring non-alcoholic beer, wine, spirits, and ready-to-drink mocktails. Attendees will sample the non-alcoholic beverages, as well as learn from KeHE experts on how these products can elevate their own store offerings. KeHE’s Fresh Marketplace will also be featured at the Holiday Show providing over 30 sample offerings so attendees can experience the distributor’s line of fresh products and find exclusive deals. The KeHE Fresh Marketplace debuted in February in Salt Lake City, Utah.


On June 13, KeHE Cares, in partnership with MorningStar Mission — a local Chicago organization that works tirelessly to fight hunger and homelessness — to make 100 fleece blankets for those experiencing homelessness. This event will allow attendees the opportunity to give back.

Sample Holiday Products and Secure Deals on the Show Floor

The KeHE Holiday Show will highlight the, reimagined, On Trend® Pavilion where attendees can explore holiday merchandising solutions focused on the holiday months; October, November and December. Retailers can find the best-in-class plan-o-grams that are customizable and designed to deliver on volume and sales growth. On Trend Award Winners will be highlighted and selling their innovative products.

Deb Conklin’s Industry Address

The 2024 KeHE Holiday Show will feature a State of the Industry: KeHE’s President’s Address from Deb Conklin, President & CEO of KeHE. Conklin will touch on current economic topics, including the state of the food industry and consumer trends, and will offer an update on the direction of KeHE’s Food First strategy for the rest of the year.

“Our Holiday Shows would be incomplete without the diligent efforts of our esteemed suppliers, retailers, and partners who collaborate with us to present premium products on the shelves,” said Conklin. “These shows offer a valuable chance to explore the food distribution industry’s future and share thoughts with other industry leaders. I’m eager to give my State of the Industry address, where I’ll delve deeper into industry trends and how that will inform KeHE’s strategy going forward.”

To learn more about KeHE’s upcoming Holiday Show, visit

About KeHE

KeHE Distributors, LLC (KeHE) is the largest distributor of natural & organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better, throughout all aspects of its operation. For more about KeHE, visit or check out its social media channels: LinkedIn, Instagram, Facebook, and X.