KeHE Distributors® Nominated 2024 Vendor Of the Year in Fresh
Naperville, IL – June 16, 2025 — KeHE Distributors is proud to announce its nomination for the highly esteemed Vendor of the Year award in the Deli department by the Safeway Northern California Division. This nomination recognizes KeHE’s commitment to excellence, innovation, and outstanding service in the Fresh category.
KeHE’s Fresh Marketplace “helps make stores worth leaving home for.” We know that in-person store visits provide an opportunity for our retail partners to establish deeper connections with their customers. The right fresh experience provides a pathway to connect with their culture, their mission, and their brand. KeHE is the only national distributor to deliver five pillars of fresh on the same truck as center store products. This maximizes existing routes and minimizes costs for our partners. KeHE’s assortment of 24,000+ products are curated by experts in each category.
“We are incredibly honored to be nominated for this prestigious award,” says Jeff Culbertson, VP of Sales, Albertsons at KeHE. “This recognition is a testament to our team’s hard work and dedication to providing our retailers with the best possible support in Fresh”.
The nominees of the Vendor of the Year award were celebrated by the Safeway Northern California Division on June 13th. KeHE is honored to be considered among the top vendors in the industry and remains dedicated to upholding the highest standards of excellence.
About KeHE
KeHE Distributors, LLC (KeHE) is the largest distributor of natural & organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better, throughout all aspects of its operation. For more about KeHE, visit KeHE.com or check out its social media channels: LinkedIn, Instagram, Facebook, and X.
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