KeHE Distributors® Partners with AppCard
Naperville, IL – June 10, 2025 — KeHE Distributors, the largest distributor of natural & organic, specialty and fresh products, announced a strategic partnership with AppCard, the leading personalized marketing, shopper analytics and digital coupons platform for retailers and brands.
Supporting KeHE’s strategic objective of partner success, this collaboration benefits suppliers by offering robust tools to launch and manage digital coupon campaigns, ultimately driving sales and trial. Beyond promotional execution, AppCard provides access to powerful reporting based on scan data, enabling suppliers to proactively identify new distribution opportunities, precisely analyze sales velocities within the independent channel, and thoroughly evaluate promotional activity across their category, leading to smarter, data-driven strategies and measurable ROI.
“We are thrilled to partner with AppCard, a recognized innovator in loyalty marketing,” said Jeremy Adams, Executive Director, Category Management at KeHE. “This collaboration represents a significant step forward in our commitment to partner success, providing suppliers with the tools needed to thrive in a competitive landscape.”
“This partnership with KeHE represents a pivotal moment for AppCard, significantly expanding our ability to empower an even wider array of CPG brands,” says Jeremy Rabe, Chief Growth Officer of AppCard. “By integrating our robust analytics and proven promotional platform with KeHE’s extensive distribution network, we’re not just offering brands a path to increased sales within independent grocers; we’re providing them with unprecedented, actionable insights into consumer behavior and performance at the store level. This collaboration is set to revolutionize how brands connect with shoppers and grow their presence in this crucial market segment.”
This partnership with AppCard unlocks immense opportunities for CPG brands, allowing them to connect brands to a network of over 2,500 Independent Grocery retailers and over 30,000,000 shoppers across the United States.
About KeHE
KeHE Distributors, LLC (KeHE) is the largest distributor of natural & organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better, throughout all aspects of its operation. For more about KeHE, visit KeHE.com or check out its social media channels: LinkedIn, Instagram, Facebook, and X.
About AppCard
AppCard empowers CPG brands to unlock deeper visibility into the independent grocery channel by making data actionable. With access to performance trends across a network of 2,500+ independent grocers and over 30 million shoppers, brands can identify new distribution opportunities, analyze sales velocities with precision, and evaluate promotional impact across categories. AppCard bridges the insights gap in the independent channel—helping CPGs make smarter decisions and accelerate growth. Learn more at AppCard.com/KeHE.
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