In addition to the Golden Ticket Winners, seven of the brands were chosen as potential KeHE elevate brands

Naperville, IL – November 30, 2023KeHE Distributors®, a distributor of natural & organic, specialty, and fresh products in North America, is excited to announce the 44 Golden Ticket winners from over 1,000 applicants in the recent virtual TRENDfinder™ event. Additionally, seven brands were identified as potential participants in KeHE elevate™, which provides a platform of growth for select young and leading-edge brands. 

The 44 Golden Ticket recipients will join KeHE’s product portfolio and gain exposure to over 30,000 retail locations across North America. Along with assisting the selected brands with navigating the distribution industry, KeHE is offering supplier promotional programs free of charge to the recipients. 

At the event, 215 suppliers held one-on-one pitch meetings with KeHE’s Category Management team. Of all the brands that were interviewed, 44 were selected as Golden Ticket winners and added to KeHE’s robust product assortment. Brands were chosen based on their ingredients, innovation, taste, scalability, packaging, purpose, and passion. 

The 44 winners of the Golden Ticket include:

*Brands with an asterisk are also considered for KeHE elevate™

“As an experienced distributor, we have the connections and know-how to support new brands as they navigate the distribution industry,” said Rachelle Radcliffe, Director of Brand Development at KeHE. “We were truly impressed by our Golden Ticket winners and are excited to watch these brands grow and become beloved staples for customers.”

The Diversity TRENDfinder™ event is our next event and is a celebration of the innovation within our diverse supplier community. This exciting virtual event is designed to provide a platform for diverse suppliers to showcase their products, connect with industry professionals, and explore potential collaborations.

Applications for the virtual Diversity TRENDfinder Event are open through December 15. For any questions or additional information, please email

About KeHE

KeHE Distributors, LLC (KeHE) is the largest distributor of natural & organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better, throughout all aspects of its operation. For more about KeHE, visit or check out its social media channels: LinkedIn, Instagram, Facebook, and X.