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What’s new and what’s next.

  • Family Eating | KeHE
  • Fruit & Vegetables | KeHE
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  • Apples | KeHE

What’s OnTrend® Today

Smart Swaps

Fall typically means gathering with friends and family, with that comes indulgent meals closely followed by guilt. With over 45 million American’s going on diets each year*, typically post-holidays like Thanksgiving, brands are coming to the table to help relieve the guilt. Hundreds of brands across numerous categories are helping consumers easily swap traditional ingredients…

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The Butterfly Effect of Non-GMO

October is the 10th anniversary of Non-GMO Month, an annual celebration of the shopper’s right to choose non-GMO products. Each year, the event grows in reach with now thousands of participating retailers and brands working to educate consumers. Celebrating Non-GMO Month through the power of education helps to show that shopper’s purchasing decisions have a…

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Sweet Treats with No Guilt

Consumers are craving a change; to balance eating healthier with the occasional indulgence of candy. * This shift has sparked an interest in ingredients leading more shoppers to read nutritional panels and labels. While nutrition plays a major role in decision making, so does familiarity. Most still find comfort in recognizable brands but with their…

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Doubling Down on Function

American consumers are jazzed about how ingredients like protein and probiotics can impact their health. More than half now look for more protein in their diet and nearly one in three see probiotics as essential for a healthy digestive system.* As a result, functional products are seeing an explosion of interest, with top growth in…

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A Hole In One

Nearly 300 participants and volunteers joined KeHE at Harborside International Golf Course on July 15 to support Young Life and the KeHE Cares™ Foundation in a record-breaking KeHE Cares™ Golf Outing powered by BMO, raising more than $200,000. Based on the success of prior years, KeHE expanded the scope of the event to not only benefit…

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Fighting Food Waste Together

KeHE is proud to announce our partnership with the Climate Collaborative to provide food waste resources to retailers. Read more below and on the Climate Collaborative’s Blog here. Climate Collaborative recently released a 10-step Food Waste Reduction Toolkit and self-assessment tool, both geared at supporting retailers in reducing their food waste impacts. “If food waste were its own…

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Going Against the Grain

Ok, admit it. If you’re like most Americans you simply have too much grain in your diet—you know… cereals, snacks, breads, pasta, and bakery items starring wheat, rice, corn, rye, barley, and other types of grains.  Here’s the rub. There are several reasons why it’s not good for you, but mainly because you aren’t eating…

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Black Magic

Activated charcoal is finding its way into a variety of products ranging from toothpaste, deodorants and skin cleansers to functional beverages. But what is it and why would anyone want to clean their teeth with gritty black stuff from their grill? It’s a valid question. So here’s the scoop. Activated charcoal is not the same…

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Powered by Plants

plant based diet

From pea-protein burgers to cashew milk, a revolution in plant-based eating has arrived. No longer just for dietary nonconformists, the trend has gone mainstream as Americans realize that a plant-centric diet is not just better for their own health but also more ethical, sustainable and environmentally friendly. Nielsen data suggests that nearly 40% of Americans…

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Conquering Keto

The popularity of the ketogenic diet, keto for short, has reached fever pitch, especially with dieters lured with promises of weight loss and potential health benefits. It is a specialized high fat, low carbohydrate diet that requires careful attention to protein intake, calories and fluids. The goal is to put the body into ketosis, a…

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