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KeHE B-Corp

What’s new and what’s next.

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KeHE makes staying on-trend easy and on-target profitable.

Emerging trends don’t wait. That’s why KeHE maintains an active watch in North America’s leading natural & organic specialty and fresh food meccas, so we are close to the action and ahead of the game for you.

As a KeHE customer, you get ready access to KeHE’s top trend-spotting talent and our regular recommendations on what is happening where. Beyond the printed versions, you can access all our e-Publications here.

What’s OnTrendTM This Month

A Slice of the Pie

Pies on countertop

Pumpkin. Pecan. Sweet potato. Apple. Pies are practically the love language of the holiday season – and consumers agree. Mintel reports total retail sales of prepared cakes and pies reached an estimated $11.6 billion in 2015. According to data from research firm IRI, sales for the pie and cake categories in 2016 saw 15.5 percent…

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Better Baking

Better Baking

The flavors of fall are often best summed up in baked form – and none are more comforting than those wafting straight from your oven at home. Pumpkin spice scones, apple strudel, oatmeal cinnamon cookies – the combinations are endless. But the baking mix market has seen some hiccups in recent years. According to Mintel,…

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Drink Up

Water bottles

Staying hydrated never tasted so good. According to Mintel, 48 percent of bottled water drinkers say they are drinking more flavored waters to replace high-sugar drinks. And sales back up their claims. Bottled water sales have more than doubled in the U.S. in the last 15 years, with Americans buying 11.7 billion gallons in 2015.…

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The Meal Kit
and Caboodle

Chicken Pasta

Meal kits are no longer considered novelties reserved for the foodie friend. Nielsen says one in four adults has purchased a meal kit – and that 70 percent continue to buy them after making their first purchase. But how do retailers fit into the mix? For the year ended March 4, 2017, meal kits in…

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Crazy for Cassava

Cassava

Weight management. Gluten intolerance. Paleo eating. There are countless reasons why more Americans are avoiding processed grains – but that doesn’t mean the cravings stop in their tracks. While gluten-free pizza crusts, pastas and breads have become commonplace in U.S. households, Mintel says grain-free is starting to emerge as the next generation of (and healthier…

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Go With Your Gut

Bowl of grain

Gut health hasn’t historically been a conversation-starting topic. But with between 25 and 45 million people in the U.S. affected by irritable bowel syndrome (IBS), according to the International Foundation for Functional Gastrointestinal Disorders, it’s finally infiltrated the lexicon of health and wellness minded consumers. With interest in natural and homeopathic remedies on the rise,…

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From Trash to Treasure

Food in bowl

Grandma always said – don’t let your food go to waste. She may have been on to something. According to a report by the Waste & Resources Action Program and the Global Commission on the Economy and Climate, reducing consumer food waste could save between $120 billion and $300 billion globally by the year 2030.…

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Good-for-You Gummies

Gummy candy

For decades, chewable gummy vitamins were predominately for little, picky eaters who refused to eat their vegetables. In just one tiny, sweet chew per day, the broccoli-averse could easily consume their daily dose of vitamins and minerals. But today, candy-like vitamins aren’t just for kids. Adults – driven by both nostalgia and “pill fatigue” –…

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Fake Steak

Grilled Tofu

There is perhaps no meal more American than meat and potatoes. Pot roast. Burgers on the grill. Slow-roasted meatballs. There’s a meat for every occasion – but especially during summer grilling season. However, American meats have hit a fork in the road. New research released by the National Resources Defense Council indicates that Americans have…

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The Scoop

Dessert lovers increasingly want to have their ice cream and eat it too (without guilt). There’s no question the quintessential frozen dessert is a household staple. More than 85 percent of U.S. households buy ice cream or sherbet, according to research firm Packaged Facts, with ice cream and frozen novelties remaining a perennial top 10…

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