What's On-Trend

Going Against the Grain

Ok, admit it. If you’re like most Americans you simply have too much grain in your diet—you know… cereals, snacks, breads, pasta, and bakery items starring wheat, rice, corn, rye, barley, and other types of grains.  Here’s the rub. There are several reasons why it’s not good for you, but mainly because you aren’t eating enough other foods that are good for you that offer better nutritional value.

So, it’s little wonder that going grain free is one of the hot new diet trends. It goes one step further than gluten free (a grain-free diet is always sans gluten, but a gluten-free diet is not necessarily without grains) and is not quite as restrictive as other popular regimens like paleo, whole30 and keto. Eliminating grains also offers a silo of benefits. You might lose or maintain weight because you aren’t eating foods loaded with gluten, sugar and sodium. It encourages healthier eating habits and adds more variety to your diet, and let’s face it, it’s much easier to overindulge on cookies than it is to eat too many veggies. Avoiding grains also requires more label reading, home cooking and it might even improve gut health.

Grain free products are now going gang busters in all retail channels, according to SPINS data, with overall sales up 99%.  So it’s no surprise that there are now grain-free options in many categories from baking mixes and crackers to chips and cereals.  Going grain free is easier than you think and you don’t have to go it alone—there are now even grain-free products for Fido!