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KeHE B-Corp

What's On-Trend

Trust Your Gut

Consumers focus on new ways to improve digestive health.

Bugs are now your friends. Especially the 100 trillion of them that live in your microbiome.

Consumers are now starting to understand that a balanced microbiome, with both probiotics — the live bacteria and yeasts found in foods like yogurt — and prebiotics— the non-digestible carbohydrates that help them thrive– are both essential for healthy digestion and overall good health.

It’s little wonder that digestive health is a hot topic. Mintel data suggests that more than 80% of Americans experience some kind of gastrointestinal issue. But nearly one-third now believes that probiotics can prevent these problems and are essential for overall digestive health.

While yogurt is still the poster child for probiotics, this dynamic duo is on a roll. Interest in additional bacteria-containing foods, such as sauerkraut, kombucha and kefir, are at an all-time high. Even better, you can now snack on nuts, puffs and chocolate enhanced with probiotics or get your daily dose of pre- and probiotics in combo supplements and drink mixes.

Can microbiome-friendly cocktails be far behind?