Some say age 40 may now be the new 30, but it never hurts to start thinking about aging well. And when it comes to aging, you want collagen in your corner.
As one of the most abundant proteins, collagen is vital for the body to not only look good but feel good, too. Collagen makes up one-third of the body’s protein and is found in muscles, teeth, eyes and hair and helps to keep connective tissues vibrant and flexible. It is thought to support many body systems, especially those vulnerable to the effects of age, such as joints, digestion and gut health, skin, hair, nails and teeth. Plus, it helps support metabolism and the detox function.
The irony is the body produces less collagen as you get older—this causes the decline of structural integrity in the skin that we recognize as wrinkles and weakening of joint cartilage. When you cannot synthesize collagen on your own it must come from your diet, but most people don’t get enough. Women are especially vulnerable to the reduction in collagen synthesis after they reach menopause.
But the word about collagen is getting out. Natural collagen product sales reached $14 million in 2017 with overall growth of 65%, according to Mintel data. And certain categories, such as protein powders, wellness bars and weight management formulas saw growth in the triple digits. Outside of the traditional sources of collagen, companies are now also offering collagen-rich beverages, including ready to drink shots.
Here’s to collagen and a less wrinkled, healthier future.