KeHE Virtual Trend Finder Events
Curated Discovery for What’s Next in Natural and Specialty
Trend Finder events are KeHE’s virtual product discovery experiences designed to spotlight emerging brands with strong innovation, purpose, and retail potential. Through a curated submission and review process, suppliers are given the opportunity to pitch directly to KeHE Category Management teams and join KeHE’s assortment.
Evaluation Criteria
Trend Finder suppliers are selected based on a combination of innovation, readiness, and alignment with KeHE’s natural and specialty focus. Evaluation criteria may include:
- Product differentiation: A clear point of difference, innovation, or emerging trend relevance
- Brand story & mission: Purpose-driven brands with a compelling and authentic narrative
- Market readiness: Operational readiness, scalability, and retail viability
- Consumer relevance: Alignment with evolving shopper needs and preferences
- Category fit: Alignment with KeHE’s natural, organic, and specialty assortment
- Growth potential: Early traction, velocity indicators, or white-space opportunity
Qualifications
Products must be branded and not currently working with KeHE.
Eligible products may fall within one or more of the following categories:
- Food Products (Fresh, Shelf Stable, Refrigerated, or Frozen)
- Non-Alcoholic Beverages
- Health & Beauty
- Vitamins & Supplements
- Foodservice
- Pet Food & Care
- Baby
- Household & General Merchandise
KeHE does not distribute CBD, THC, or alcohol products. Submissions in these categories will not be considered.
All Application Questions direct to the KeHE Trend Finder Team
Apply to Trend Finder
Suppliers can apply for Trend Finder events through RangeMe. Creating a RangeMe profile is free and allows suppliers to upload and publish up to three products. Once the profile is set up, suppliers can submit their brand and product information during the open Trend Finder submission window and share products directly with KeHE for review.
Trend Finder Timeline
- Trend Finder events are held three times per year in the spring, fall, and winter.
- Each event includes a defined submission period followed by 20 minute virtual pitch meetings with KeHE Category Management.
- Suppliers will be notified if they are selected to meet with a KeHE Category Manager at least two weeks before the scheduled meeting window.
- Event timing and category focus may vary by cycle.
Trend Finder FAQs
Are you ready to take your brand to the next level?