Dessert lovers increasingly want to have their ice cream and eat it too (without guilt).
There’s no question the quintessential frozen dessert is a household staple. More than 85 percent of U.S. households buy ice cream or sherbet, according to research firm Packaged Facts, with ice cream and frozen novelties remaining a perennial top 10 food category in supermarkets.
But according to Mintel, consumers overwhelmingly claim to be buying less ice cream/treats because they are unhealthy, as opposed to too expensive.
The emphasis on health has been lukewarm for traditional ice cream sales – but brands have responded by offering consumers more “better-for-you” options with smaller portion sizes and better ingredients.
In fact, nearly 45% of consumers say they are buying more non-dairy frozen treats.
As consumers become more experimental in treating their sweet tooth, so have brands in developing a suite of healthier, less guilty frozen desserts.
You are using Internet Explorer which is outdated and no longer supported by this website. For the best experience, access kehe.com with the most up to date version of Microsoft Edge, Safari, Firefox or Google Chrome.