Smearcase: Your New Protein Dealer
WHERE’S THE PROTEIN?!
This is the question co-founder Joe Rotondo asked himself every day when training for
a marathon. Constantly checking the ice cream aisle, only to be met with unhealthy junk
and zero nutrient pints. It seems like every ice cream brand is generous on fat and
artificial crap but skimps out on the protein!
Smearcase FroCo was invented to change that. We didn’t want just protein powder + ice
cream though, this had to be special. FroCo uses sustainable dairy powered by cottage
cheese & boosted with collagen. In just one pint of Smearcase there is 40 grams of
protein and ½ the fat!
Join us on our quest to make the BEST-for-you ice cream on the market.
MEET FROCO
Powered by cottage cheese and boosted with collagen, this first-of-its-kind frozen
cottage cheese, made in the heart of NY’s Hudson Valley, combines a few simple
ingredients for one powerful protein packed pint.
WHAT IS SMEARCASE?!
Derived from the German word schmierkäse, “smearcase” simply meant cottage cheese
to 19th-century Americans. Milkmen sold it and families enjoyed it, paving the way for
today’s protein-packed powerfood that fuels FroCo. The name further represents our
vintage and irreverent vibe. We’re bold, edgy, and unapologetically delicious.
For more information, visit us at our website, and on KeHE CONNECT®.
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