Naperville, IL – June 7, 2022CADIA, a KeHE Distributors‘ private label brand, has announced a major rebranding set to launch at its 2022 Holiday Show on June 15 and 16.

CADIA is a private label brand of food and household products, exclusively created for independent grocery retailers, to help them compete against larger chain stores. The products are thoughtfully selected for consumers seeking higher-than-expected quality at a lower-than-expected price. CADIA believes that neighborhood grocers are a vital source of goodness for local communities, which led to the inspiration behind CADIA’s rebrand theme – The Corner Store. The packaging redesign makes that commitment explicit to consumers, and it brings independent retailers to the forefront of their brand message.

CADIA’s new look and feel aims to show their brand as empowering, resolute, grounded, cool quirky, and neighborly with a grassroots vibe. Their new look will embrace the essence and nostalgia of mom-and-pop stores, taking inspiration from the past and giving it a modernized twist. The brand evolution also includes the creation of CADIA Everyday, a lower-priced line of non-organic products that are free from artificial colors, flavors or preservatives. CADIA products undergo rigorous taste standards to ensure they are not only priced right, but taste great too.

“We are thrilled to unveil CADIA’s rebrand at the 2022 KeHE Holiday Show,” said Ben Friedland, Executive Director of KeHE Brands at KeHE Distributors. “Our CADIA team is committed to helping independent grocers compete on price and quality during these challenging times. We are also committed to their customers, who share our belief in the importance of empowering independently owned neighborhood stores.”

CADIA will display the company’s new packaging in booth 5096 at the KeHE 2022 Holiday Show taking place at The McCormick Center in Chicago, June 15 and 16.  The Holiday Show offers KeHE retailer partners an opportunity to learn about and experience more than 800 sought-after products and cutting-edge brands.


CADIA®, a private label solution for neighborhood markets, is exclusively available to KeHE Independent Retailers. With a focus on organic and non-GMO, they offer over 250 SKUs in 40 categories including an organic line of bulk goods.  Simple ingredients, high quality products, and sustainable practices.

About KeHE  

KeHE Distributors, LLC (KeHE) is the largest, pure-play distributor of natural & organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better and bringing the next level of goodness, crazy GOOD™, throughout all aspects of its operation. For more about KeHE, visit or check out our social media channels: LinkedInInstagramFacebook,& Twitter.