Naperville, IL– May 26, 2022– KeHE Distributors (KeHE)one of the largest natural & organic, specialty, and fresh distributors in North America, has announced its list of 21 “Golden Ticket” winners during their most recent TrendFinder event.

Out of 504 applicants, 120 food suppliers were given the chance to virtually pitch their products one-on-one to KeHE’s Category Management team for a chance to have their brand join KeHE’s portfolio, receive significant promotional support, and gain exposure to over 30,000 retail locations throughout the country. Winners of the competition were selected based on ingredients, innovation, taste, scalability, packaging, purpose, and passion.

“With such a large number of impressive applicants and presentations, it was not an easy task to narrow down the finalists,” said Rachelle Radcliffe, Director of Brand Development at KeHE. “That being said, we are absolutely delighted with our winners, and we are beyond eager to see these brands thrive. We are confident these winners will truly excite consumers as much as they excited us, if not more.”

Below are a few trendsetting Golden Ticket winners to watch:

  • Funky Mello: Funky Mello marshmallow cremes are light and rich, made with natural ingredients that are sustainably sourced so that you can feel good about what you eat. You can add it to your coffee, ice cream, or toasty s’mores and fluffernutters.
  • Craftmix Instant Cocktail Mix: Craftmix is an all-natural cocktail mix that comes in a dry blend. Craftmix cocktails are delicious, convenient, and guilt-free. The mixes have only 25 calories and 5g of sugar per drink.
  • Heirloom Coffee Roasters: Heirloom Coffee is the first coffee brand to only roast coffees that are cultivated using 100% regenerative farming techniques. This practice will protect and restore coffee growing regions for generations.
  • Urban Veda Natural Skincare: Urban Veda is a multi-award winning Ayurvedic skincare brand designed and created for tackling 21st century skin complaints such as dehydration, dullness, and stress. The Urban Veda range has been formulated using natural ingredients and the principles of Ayurveda to ‘pollution proof’ skin leaving it less vulnerable to the environment.
  • Salento Organics: Salento Organics is a unique variety of chocolate covered tropical fruits and dried fruits, 100% organic, fair trade, and Kosher certified. All products are produce-based, and they never exceed 3 ingredients per reference. All ingredients are small-batch sourced from local farms in the Colombian mountains in South America.

Additional winners included Granolust Granola; KANEYAMA East Asian foods; Waka Coffee and Tea; Ogre Sauce BBQ Sauce; In the Kitchen with Alexandra Pikliz; KOOPE Skincare; Balkan Bites; TUYYO Foods; Bold Pickins LLC Pickles; Growee Foods; Taking Stock Foods Bone Broth; Nutritional Roots; Cofo Provisions; FigBrew; Vitamin 1, LLC Sports Drink; and East India Company

The next TrendFinder event will be held virtually in October. For brands that wish to apply to pitch their products, click the application link here. To see a full list of previous TrendFinder winners and more information, visit KeHE TrendFinder.

About KeHE  

KeHE Distributors, LLC (KeHE) is the largest, pure-play distributor of natural & organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 6,800 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better and bringing the next level of goodness, crazy GOOD™, throughout all aspects of its operation. For more about KeHE, visit or check out our social media channels: LinkedInInstagramFacebook,& Twitter.