We believe that we’re all stronger together.

Source and foster women, minority, Veteran, & LGBT certified suppliers to successfully navigate the distribution model by removing barriers and increasing opportunities for success.

Attract, retain, and grow women, minority, LGBT, & Veteran certified suppliers.

Be a mentor for women, minority, LGBT, & Veteran certified suppliers.


The KeHE DIVERSEtrade™ Program
To participate in the program, a company must have a current Women’s Business Enterprise Natural Council (WBENC), National Minority Supplier Development Council (NMSDC), LGBT, or Veteran Owned certification on file with KeHE. More than 175 suppliers were accepted into the inaugural 2019 class.

Annually, KeHE will induct new suppliers who meet the criteria to the program. KeHE has also dedicated an internal employee committee to further support the DIVERSEtrade™ members and ensure their success.


Click to download DIVERSEtrade™ Point of Sale Materials