KeHE Summer Show Day 1 Recap
Day 1 of the in-person KeHE 2023 Summer Show has come to an end after a successful day of connecting with industry innovators and live buying & selling for the summer buying season. Show attendees gained exclusive access to the latest trends for the upcoming Summer season and enabled attendees to discover brands that are new to the marketplace.
Here are several exciting events that happened on Day 1 of the 2023 KeHE Summer Show:
Next Generation Innovation Showcase
Eleven new and emerging brands, not currently carried by KeHE were carefully hand-picked to showcase in the 2023 KeHE Summer Show! KeHE’s trend innovation gurus selected these brands out of over 100 applicants, based off ingredients, flavor, salability, and overall messaging. Each will compete for a spot in to KeHE’s distribution. The showcase allowed attendees to have a voice by being able to vote for the brand that excites them the most!
The eleven brands chosen to go head-to-head at this year’s Next Generation Innovation Showcase:
After the Next Generation Innovation Showcase, the brands with the most votes will participate in a virtual faceoff event. All participants will be brought into KeHE’s assortment through the New@KeHE program; the winner will join KeHE’s emerging brand program, KeHE elevate™.
The Fresh Marketplace allowed show attendees to sample and taste KeHE’s latest fresh products. While munching away, they also got the opportunity to check out visual merchandising ideas and KeHE’s fresh capabilities at the Fresh Marketplace, supporting retailers looking to grow their perimeter business.
On-Trend® Awards Unveiled
This year’s On Trend® Awards honored and celebrated 16 brands carefully chosen by KeHE’s innovation gurus. Over 100 submissions were thoroughly considered based on innovation, purpose, ingredients, and salability. Here are the winners who exceeded expectations:
- On Trend® Appetizers & Snack Foods – Kettle Air Fried Potato Chips
- On Trend® Baking, Sweetener & Spices – Hu
- On Trend® Best of Show – Mindright
- On Trend® Beverage – Odyssey Elixir
- On Trend® Breakfast & Bars – ALOHA
- On Trend® Condiment & Spread – Mesa de Vida
- On Trend® Candy & Confections – Alter Eco
- On Trend® Dairy & Refrigerated – Neutral
- On Trend® Diversity – Casa M Spice Co®
- On Trend® Fresh – Good & Tasty Bakes
- On Trend® Frozen – Chubby Snacks
- On Trend® Furry Friends & Household Products – Caboo Products
- On Trend® HBC & Personal Care – Andalou Naturals
- On Trend® Mission-Based Brand – GoodSAM Foods
- On Trend® Pantry Staples – Genova
- On Trend® Wellness Nutrition – BodyHealth