Bottled water sales have more than doubled in the U.S. in the last 15 years, with Americans buying 11.7 billion gallons in 2015.
Mintel expects sales to continue ascending at a rapid pace through 2020, with projected sales growth of 34.7 percent for the category, including 75.1 percent growth for the sparkling/mineral water/seltzer segment.
But it’s not just carbonation that’s bubbling up interest.
The Shelby Report notes botanical beverages – drinks made with ingredients such as rose water, saffron, fruit juice and other natural ingredients – are emerging in response as a segment of specialty drinks.
With a full menu of interesting flavors and both natural and sparkling options, today’s water options are anything but boring.