Investors are taking notice, too, betting serious money that the masses will be gobbling up nootropics in 2018.
According to Research and Markets, brain health was a $2.3 billion business in 2015, and is projected to be worth $11.6 billion by 2024. Companies Nootrobox, Trubrain, and Neurohacker Collective are just a few that have secured millions in funding to help nourish your mind in a manner that goes way beyond Words with Friends.
Traditionally in supplement form – featuring everything from cognitive performance enhancers like amino acids, stress-reducing l-theanine or happiness-boosting phenylethylamine – the wellness-inclined are now looking to supplement pills with something a little more natural: food. Brands now have an opportunity to highlight the ways foods can be used to boost brainpower and enhance mood.